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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in using generative AI tools for content creation and marketing operations, with a strong understanding of marketing principles and the ability to analyze performance metrics. Proficient in developing engaging content across various social media platforms while implementing strategies to enhance visibility in AI-powered search environments.
Highest-signal resume keywords
Expert-Level English ProficiencyExperience With ChatGPT And ClaudeUnderstanding Of GEO, AEO, And SEOWorking Experience With HubSpot Marketing HubExperience With Google Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationMarketing AnalysisAI-Generated Content DevelopmentSocial Media MarketingMarketing AutomationPerformance ReportingVideo ProductionCreative DevelopmentSEO StrategiesPaid Advertising
Soft Skills
CreativityAttention To DetailStrong JudgmentIndependent WorkProject Ownership
Tools & Technologies
HubSpot Marketing HubGoogle AnalyticsGoogle Search ConsoleWebflowAI Creative Tools
Industry Keywords
Marketing PrinciplesAI Search VisibilityContent Gaps AnalysisSocial Media ChannelsMarketing KPIs
About the role
Key responsibilities & impact- Use ChatGPT, Claude, and other AI tools daily for research, content creation, creative development, analysis, and marketing operations
- Create and repurpose content for LinkedIn and other social media channels, including posts, graphics, carousels, and short-form content
- Create AI-generated images, videos, and other visual content using modern AI creative tools
- Develop and improve articles, case studies, newsletters, presentations, one-pagers, landing pages, and other marketing assets
- Implement GEO and AEO strategies to improve Azumo’s visibility in AI-powered search platforms such as ChatGPT, Claude, Gemini, and Perplexity
- Monitor how Azumo and its competitors appear across traditional and AI search, identify content gaps, and turn those insights into actionable content improvements
- Use AI and analytics tools to build recurring reports covering traffic, social media, campaigns, leads, conversions, AI search visibility, and other relevant marketing KPIs
- Identify opportunities to automate repetitive marketing tasks and improve existing workflows
- Help maintain and update Azumo’s website when needed
- Support other marketing initiatives in collaboration with the marketing, sales, and leadership teams
Requirements
What you’ll need- Expert-level English proficiency, both written and conversational
- Strong, well-rounded understanding of marketing language, principles and strategy
- Demonstrated ability to connect marketing activities to business objectives and understand how different marketing channels work together
- Demonstrable experience using ChatGPT, Claude, or similar generative AI tools for research, content creation, design, video production, analysis and marketing operations
- Experience creating content for LinkedIn and other social media channels, such as Instagram, TikTok, Facebook, X, Reddit, or similar platforms
- Understanding of GEO, AEO, SEO, and AI search visibility
- Comfortable working with marketing data, KPIs, reporting, and performance analysis
- Ability to work independently, manage priorities, and take ownership of projects in a remote environment
- Strong judgment, creativity, attention to detail, and the ability to improve AI-generated work before publication
- Ability to evaluate marketing ideas critically and distinguish between activity, engagement, and meaningful business impact
- Working experience with HubSpot Marketing Hub
- Experience with paid advertising, including Google Ads, Meta Ads, Bing Ads, or emerging AI advertising platforms
- Experience with Webflow or a similar website content management system
- Experience with Google Analytics, Google Search Console, Webmaster Tools and similar analytics platforms
- Experience creating AI-assisted workflows or marketing automations
Benefits
Comp & perks- Paid time off
- 100% remote-first culture (work anywhere in Latin America)
- U.S. Holidays
- Training
- Mentored career development
- USD remuneration
- Profit Share Program
- Access to premium AI and marketing tools
- Maternity coverage