Creative Strategist, Copywriter – Paid Social

BA Global Talent

. Write on-brand copy for Meta ads, including hooks, headlines, and ad variations .

Posted 10/6/2026part-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in copywriting and creative strategy, with a strong focus on developing creative briefs and adapting messaging across various marketing channels. Proven ability to translate performance insights into actionable creative recommendations while managing multiple projects effectively.

Highest-signal resume keywords

CopywritingCreative StrategyCreative Brief DevelopmentPerformance AnalysisCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta/Facebook/Instagram CopywritingCreative Brief DevelopmentPerformance AdvertisingAudience Insight TranslationAd Variation Creation

Soft Skills

Strong OrganizationAttention to DetailProactive Problem SolvingEffective CommunicationAdaptability

Certifications & Qualifications

Bachelor’s Degree Preferred

Industry Keywords

Fitness EquipmentPaid-Social AdvertisingBrand ConsistencyMarketing ChannelsRemote Work

About the role

Key responsibilities & impact

Write on-brand copy for Meta ads, including hooks, headlines, and ad variations
Develop creative briefs using existing photo and video assets
Identify asset gaps that may require new production
Adapt messaging across social, email, web, retail, and other channels
Translate performance insights into creative and copy recommendations
Collaborate with designers, media buyers, strategists, and marketing teams
Manage multiple briefs, priorities, and deadlines while maintaining quality and brand consistency
Focus responsibilities approximately 50% creative briefing and coordination, 25% copywriting, 20% creative strategy, and 5% performance analysis
Support a fast-growing U.S. fitness equipment brand
Work across social, email, web, retail, and other marketing channels
This role does not involve building or managing paid-media campaigns

Requirements

What you’ll need

3+ years in copywriting, creative strategy, or advertising creative
Strong portfolio with paid-social/performance advertising examples in English
Experience developing creative briefs for designers, editors, or production teams
Experience writing Meta/Facebook/Instagram hooks, headlines, CTAs, and creative variations
Ability to turn audience and performance insights into new creative angles
Strong organization and ability to manage multiple briefs simultaneously
Excellent English written communication skills and strong attention to tone, messaging, grammar, and detail
Strong collaboration skills and ability to work effectively with designers, media buyers, marketers, and other cross-functional partners
Resourceful, proactive, and comfortable working independently in a remote environment
Ability to adapt quickly to shifting priorities, audiences, creative needs, and stakeholder feedback
Bachelor’s degree preferred, or equivalent professional experience
Must be currently based in Latin America (LATAM) or the Caribbean
Candidates must be able to maintain sufficient working-hour overlap with the client’s team and stakeholders
Only resumes submitted in English will be considered

Benefits

Comp & perks

Remote work
Flexible time zone
Opportunity to start or further a career with a young, fast-growing company
Work with a supportive team that values growth, autonomy, and impact
Possibility of contract extension
Part-time schedule of 30 hours per week