Growth Lead, Paid Social – Experimentation

Babbel

. Own global strategy across Paid Social, Influencer, and emerging/test channels to drive subscriptions, revenue, ROAS, and CLV/CAC .

Posted 10/21/2026full-timeNew York City • New York • United StatesSenior💰 $135,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving global strategy for Paid Social and Influencer channels, with a strong focus on performance management, forecasting, and optimization. Proven ability to lead teams, manage budgets, and leverage AI and automation for enhanced marketing effectiveness.

Highest-signal resume keywords

Paid Social ExpertiseInfluencer Program ManagementForecasting And Performance ManagementAI Workflows In Performance MarketingTeam Leadership And Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Budget ManagementPerformance MarketingCreative StrategyTargeting And Bidding OptimizationAnalytics And MeasurementFunnel Metrics UnderstandingGrowth ExperimentationAttribution StrengtheningDigital Growth StrategyChannel Roadmap Development

Soft Skills

Cross-Functional LeadershipCommunication SkillsCoaching And Mentoring

Tools & Technologies

MartechAI Automation ToolsAnalytics Platforms

Industry Keywords

B2C TechSubscription-Based BusinessUser-Generated Content (UGC)WhitelistingPaid Amplification

About the role

Key responsibilities & impact

Own global strategy across Paid Social, Influencer, and emerging/test channels to drive subscriptions, revenue, ROAS, and CLV/CAC
Build channel roadmaps covering budgets, platform mix, audience strategy, creative strategy, and experimentation priorities
Own forecasting and performance management, surfacing risks, opportunities, and investment recommendations
Test and improve targeting, bidding, creative, landing pages, and offers across Paid Social and Influencer
Run and grow an in-house influencer engine across UGC, whitelisting, and paid amplification
Test and scale new growth plays, emerging platforms, and AI-first advertising opportunities
Drive the creative testing roadmap from hypotheses through launch, readout, and scaling
Use AI and automation to improve planning, testing, reporting, optimization, and team workflows
Strengthen tracking, attribution, measurement, and incrementality with Analytics and Martech
Lead and coach two direct reports
Manage platform and agency relationships and communicate performance recommendations to senior stakeholders

Requirements

What you’ll need

7+ years leading acquisition programs with meaningful budget ownership and measurable results
Deep channel expertise across Paid Social (Meta, TikTok, Reddit, Pinterest)
Experience running performance-driven Influencer programs
Hands-on experience with whitelisting, UGC, creator partnerships, and paid amplification
Broad digital growth experience and strong understanding of funnel metrics
Strong forecasting, optimization, and measurement skills
Hands-on experience using AI workflows or automation in performance marketing
Team management experience, including coaching and developing high-performing talent
Excellent cross-functional leadership and communication skills
Experience in a B2C tech or subscription-based business is a major plus

Benefits

Comp & perks

Competitive compensation
PTO
Benefits
Career growth and skill development
Opportunity to have an impact on Babbel's product, company, and learners