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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in managing paid ad campaigns across various platforms, analyzing performance data, and collaborating with cross-functional teams. Proficient in using Excel or Google Sheets for reporting and budget management.
Highest-signal resume keywords
Paid Ad Campaign ManagementData AnalysisPerformance MarketingClear CommunicationCollaboration with Cross-Functional Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupBudget MonitoringPerformance ReportingData AnalysisAd Copy Testing
Soft Skills
Organizational SkillsCuriosityWritten CommunicationVerbal Communication
Tools & Technologies
ExcelGoogle SheetsAd PlatformsAnalytics Tools
Industry Keywords
Digital AdsUser AcquisitionGrowth MarketingSubscription Businesses
About the role
Key responsibilities & impact- Help run paid ad campaigns across search, app, social, and display
- Set up campaigns, verify functionality, and monitor budgets
- Build regular performance reports tracking spend, installs, subscriptions, and subscriber acquisition cost
- Analyze data to identify successful and unsuccessful approaches and suggest next steps
- Study Babbel and competitor ads to identify effective hooks, messages, and formats
- Help test ad copy, creative, landing pages, and audiences, and document learnings
- Collaborate with Creative, Analytics, Product, and Martech teams
- See campaigns through ideation, launch, and results
Requirements
What you’ll need- Currently enrolled in, or recently graduated from, a college or university program
- Marketing, business, or data-related majors are a plus
- Comfortable using Excel or Google Sheets
- Organized and able to juggle multiple tasks
- Clear written and verbal communication
- Curiosity about paid marketing, performance marketing, digital ads, user acquisition, growth, or media
- Experience with ad platforms, analytics tools, or subscription businesses is a bonus but not required
- Must be located in the NYC area and able to work in person at the NYC office 3 days per week
Benefits
Comp & perks- Hands-on experience running paid campaigns at a real subscription business
- Practical training in testing, reading data, and improving results
- Mentorship from experienced marketers
- Work suitable for future interviews and a stronger resume
