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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner marketing within the AI ecosystem, with a strong ability to translate product positioning into partner-specific narratives and co-branded materials. Proven experience in executing marketing strategies, managing cross-functional teams, and leveraging data for decision-making.
Highest-signal resume keywords
B2B Technology MarketingPartner Marketing ExperienceTechnical Fluency in Cloud and Object StorageSalesforce Data AnalysisPublic Company Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner-Specific NarrativesCo-Marketing ExecutionReference ArchitecturesBenchmark-Backed ContentCampaign PlanningTechnical Proof ProductionAI Tools UtilizationContent Drafting
Soft Skills
PrioritizationIndependent Work DisciplineCollaboration
Tools & Technologies
SalesforceBusiness Intelligence ToolsAI Tools
Industry Keywords
AI EcosystemInfrastructure MarketingCloud MarketingData Platform MarketingPublic Company Disclosure Requirements
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Build and run a rolling six-month partner marketing plan with the Partner team, focusing on priority partnerships in the AI space
- Structure partner marketing work with shared calendars, clear intake paths, and defined priorities
- Integrate partner marketing into broader Marketing planning across partner programs, launches, and campaigns
- Lead reporting on impact with the business intelligence team
- Adapt Product Marketing positioning and materials into partner-specific value propositions, narratives, and co-branded messaging
- Equip priority partners with kits, one-pagers, and sales plays
- Build Backblaze’s brand through joint narratives, co-presented content, webinars, and thought leadership
- Coordinate partner announcements with Communications and public-company disclosure requirements
- Advocate for Backblaze’s presence at AI-first events with strategic partners
- Build co-branded reference architectures, joint case studies, customer references, and announcements
- Work with DevRel and Sales Engineering on technically deep content and enablement
- Own Backblaze’s presence on partner pages, directories, marketplaces, co-branded assets, Powered By Backblaze materials, and documentation
- Support analyst submissions for partner-validated architectures
- Report to the VP of Marketing and partner with cross-functional marketing, revenue, communications, analyst relations, and ecosystem teams
- Travel approximately 25% for major AI events and partner meetings
Requirements
What you’ll need- 7–10 years in B2B technology marketing, including 4+ years in partner, alliance, or ecosystem marketing at an infrastructure, cloud, data, or AI company.
- A record of launching and running co-marketing with partners larger than your own company, and of earning priority from a partner’s marketing team
- Proven skill at translating core product positioning into partner-specific narratives, and the writing ability to draft them yourself. Bring samples
- Technical fluency to work with Sales Engineers and partner architects: cloud and object storage, S3-compatible APIs, and how AI and data pipelines use storage (training data, checkpoints, inference)
- Experience planning and executing a presence at major industry conferences, ideally in the AI ecosystem
- Comfort reading pipeline and campaign data in Salesforce and dashboards that others build, and turning it into decisions
- The discipline to work solo: set priorities, hold them, and use AI tools to multiply your output without lowering the bar
- Partner marketing experience at an AI cloud, AI infrastructure vendor, or data platform (strongly preferred)
- Experience with partner-hosted conferences and co-presented programming at GTC scale (strongly preferred)
- Public company experience, including work within disclosure requirements for partner announcements (strongly preferred)
- Experience standing up partner marketing in a function that did not have a home (strongly preferred)
- A background producing technical proof: reference architectures, benchmark-backed content, and customer references (strongly preferred)
Benefits
Comp & perks- Healthcare for family, including dental and vision
- Competitive compensation and 401K
- RSU grants for full-time employees
- ESPP program
- Flexible vacation policy
- Maternity & paternity leave
- MacBook Pro to use for work plus a generous stipend to personalize your workstation
- Childcare bonus (human children only)
- Fertility treatment and support
- Learning & development program
- Commuter benefits
- Culture that supports a healthy work-life balance
