Social Media Manager

Baker Hughes

. Shift social media from a corporate publisher model to an industry authority model .

Posted 10/14/2026full-timeHouston • Texas • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy, audience development, and influence-building, with a strong focus on driving innovation and organizational change through cross-functional collaboration and executive communications.

Highest-signal resume keywords

Social Media StrategyAudience DevelopmentExecutive CommunicationsCross-Functional TransformationInnovation Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyContent LeadershipSocial Media ProgramsContent Creation WorkflowsAnalytics ProgramsGovernance ModelsCommunity EngagementContent FormatsTraining ProgramsInfluence Measurement

Soft Skills

LeadershipCollaborationCommunicationChange ManagementInfluence Building

Tools & Technologies

Social Media PlatformsAI-Assisted ToolsAnalytics ToolsContent Management SystemsEngagement Models

Industry Keywords

Employee AdvocacyThought LeadershipBrand StrategySocial InnovationParticipatory Experiences

About the role

Key responsibilities & impact

Shift social media from a corporate publisher model to an industry authority model
Establish the company as a top voice in key industry conversations
Build employee advocacy and expert amplification programs
Develop a multi-year vision for social innovation
Identify emerging behaviors, technologies and platforms
Establish audience-first content models and participatory social experiences
Build industry influence through executives, engineers, researchers and subject matter experts
Evaluate emerging platforms and pilot AI-assisted content creation workflows
Test new content formats and engagement models
Build governance models, workflows and RACI structures
Develop functional champions and enable business leaders to contribute expertise
Deliver enterprise training and capability-building programs
Create repeatable content engines and platform-native content experiences
Develop social listening, intelligence and community engagement programs
Establish response playbooks and escalation procedures
Measure share of voice, influence growth, thought leadership authority, reputation impact, executive visibility, employee advocacy, business contribution, conversion and demand influence

Requirements

What you’ll need

10+ years in social media, digital strategy, communications, brand or content leadership
Experience building enterprise-scale social media programs
Strong understanding of audience development and influence-building
Experience leading cross-functional transformation initiatives
Expertise in executive communications and thought leadership
Experience managing agencies, technology platforms and analytics programs
Demonstrated success driving innovation and organizational change

Benefits

Comp & perks

Company-sponsored health & welfare programs
Thrift Plan (401k)
Choice of coverage options
Comprehensive and competitive benefits package
Additional compensation such as bonuses, subject to applicable benefit plans or policies