Manager, Paid Media – Acquisition

Bally’s Corporation

. Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across various channels, including programmatic, mobile/UA, and CTV/OTT, while leveraging AI tools for targeting and budget allocation. Proven ability to analyze performance metrics and collaborate with cross-functional teams to drive customer acquisition and improve return on ad spend (ROAS).

Highest-signal resume keywords

Paid Media ManagementProgrammatic AdvertisingAI Tools for BiddingAttribution ModelingBudget Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic AdvertisingMobile/UA CampaignsCTV/OTT CampaignsAttribution AnalysisROAS AnalysisExcelSQLMarketing AnalyticsBudget ForecastingCampaign Optimization

Soft Skills

Clear CommunicationAnalytical Skills

Tools & Technologies

DSPsAd PlatformsAI-Powered Bidding ToolsPredictive LTV ModelsMedia Mix Models

Industry Keywords

Online GamingSports BettingCasino ExperienceResponsible Gambling ComplianceState-Specific Regulations

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns for new customer acquisition
Manage always-on and campaign budgets, reallocating spend based on performance
Own audience strategy using first-party data, lookalikes, contextual targeting, and state-specific segmentation
Negotiate with agencies, networks, platforms, and media vendors
Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
Manage offline media flighting and align offline media with digital acquisition moments
Measure offline impact through geo-lift, search lift, and promo code attribution
Own the end-to-end paid media budget and forecast spend and new customer volume by channel
Partner with Creative, Brand, CRM, Analytics, and Data Science teams
Report performance, pacing, and recommendations to marketing leadership
Deploy AI-powered bidding, budget allocation, and targeting tools
Run AI-driven creative and offer tests and scale successful results
Build dashboards and predictive LTV and media mix models
Partner on attribution models for digital and offline media
Pilot emerging AI and adtech tools for the always-on media stack

Requirements

What you’ll need

5+ years in paid media or performance marketing, with direct budget ownership
Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience
Online gaming, sports betting, or casino experience, including state-by-state regulations and responsible gambling compliance (preferred)
Proven record of growing new customers and improving ROAS
Hands-on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms
Experience planning and negotiating OOH, TV, and/or radio
Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting
Excellent analytical skills across attribution, MMM, and ROAS/LTV analysis
Fluent in Excel, SQL, and marketing analytics platforms
Clear communicator, comfortable presenting strategy and results to senior leadership

Benefits

Comp & perks

Metaview AI-powered note-taking tool used during interviews for recruitment note-taking
Equal opportunity employer
Reasonable accommodation available for applicants with disabilities