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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies focused on customer acquisition and performance optimization, utilizing tools such as Google Ads and Google Analytics. Proven ability to analyze performance metrics and drive revenue growth through data-driven decision-making.
Highest-signal resume keywords
Digital Marketing ExpertiseGoogle Ads ProficiencyAdvanced Google Analytics 4 KnowledgeStrong Analytical SkillsExperience with BI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionPerformance Media OptimizationCampaign ManagementData AnalysisAttribution ModelsA/B TestingPerformance Metrics MonitoringLead Generation StrategiesMedia Budget ManagementSQL Knowledge
Soft Skills
Strong Communication SkillsProactive AttitudeCollaborative ApproachProblem-Solving MindsetOwnership and Accountability
Tools & Technologies
Google AdsMeta Ads ManagerGoogle Analytics 4Google Tag ManagerPower BILooker StudioTableauCRM SystemsMarketing Automation ToolsWeb Analytics Tools
Certifications & Qualifications
Google Ads CertificationGoogle Analytics CertificationMeta Certification
Industry Keywords
Demand GenerationDigital Channel PerformanceConversion Rate OptimizationCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Cost Per Lead (CPL)Click-Through Rate (CTR)Customer Journey AnalysisMarket TrendsGrowth Opportunities
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Lead customer acquisition, demand generation, and digital channel performance optimization strategies
- Plan, execute, monitor, and optimize paid media campaigns
- Develop and execute digital acquisition strategies focused on lead generation, sales, and revenue growth
- Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms
- Monitor CAC, CPL, CPA, ROAS, ROI, CTR, CVR, and other performance indicators
- Conduct funnel and conversion journey analyses to identify improvement opportunities
- Manage media budgets, ensuring efficiency and maximizing investment returns
- Conduct A/B tests of creatives, audiences, landing pages, and targeting strategies
- Partner with CRM, BI, Product, Content, and Sales teams
- Build dashboards and executive reports with strategic recommendations
- Identify market trends, new technologies, and growth opportunities
- Serve as a technical reference for digital media and customer acquisition
- Drive improvements in lead volume and quality, CAC reduction, conversion and revenue growth, increased ROAS, and the generation of strategic insights
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Advertising, Economics, Engineering, or a related field
- Strong experience in digital marketing, with a focus on acquisition and performance media
- Proficiency in Google Ads, Meta Ads Manager, and web analytics tools
- Advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager
- Experience with attribution, measurement, and optimization of digital campaigns
- Strong analytical skills and knowledge of performance metrics
- Advanced Excel and/or Google Sheets skills
- Experience creating data-driven reports and analyses
- Google Ads, Google Analytics, or Meta certifications preferred
- Experience with BI tools such as Power BI, Looker Studio, or Tableau preferred
- Knowledge of CRM and marketing automation preferred
- Experience with incrementality testing and attribution models preferred
- Knowledge of SQL and data analysis preferred
- Analytical and results-oriented mindset
- Proactive attitude and strong sense of ownership
- Ability to prioritize and manage multiple projects
- Strong communication and stakeholder-influencing skills
- Collaborative approach and problem-solving mindset
- Curiosity and commitment to continuous learning
Benefits
Comp & perks- Health insurance with no monthly premium and telemedicine
- Dental insurance
- Meal and food allowances
- Life insurance
- Private pension plan
- Competitive annual variable compensation (bonus)
- Profit-Sharing Program
- Único Skill (free education benefit)
- Bicycle parking and changing facilities
- Childcare assistance
- Internet allowance
- Quality-of-life programs
- On-site medical clinic
- Pregnancy Program
- Extended maternity and paternity leave
- Psicologia Viva – free online therapy sessions
- PAP – financial, legal, and psychological assistance program
- Gympass – discounted gym memberships
- Fresh fruit every day
- Birthday day off
- Flexible dress code
- Hybrid work model
- Educational platform with access to undergraduate and graduate programs, language courses, short courses, and mentoring