Client Development Analyst – Mid-Level

Banco Mercantil

. Participate in developing the strategy and creating marketing automation journeys, focused on maximizing customer retention, engagement, and Lifetime Value (LTV) .

Posted 10/3/2026full-timeBelo Horizonte • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing marketing automation strategies and customer engagement journeys using Salesforce Marketing Cloud, SQL, and data integrations. Proven ability to analyze performance metrics and optimize customer relationships to enhance retention and lifetime value.

Highest-signal resume keywords

Salesforce Marketing CloudSQL Database QueriesMarketing Automation StrategyOmnichannel Journey AnalysisCRM Platform Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationData IntegrationA/B TestingSegmentationPerformance AnalysisETL ApplicationsCustomer RetentionLifetime Value (LTV)Hyper-PersonalizationTechnical Support

Soft Skills

Strategic PlanningCollaborationCommunicationLeadershipAnalytical Thinking

Tools & Technologies

Salesforce Marketing CloudMS ExcelMS PowerPointMS Word

Industry Keywords

Customer EngagementData GovernanceCampaign AccuracyROI ImprovementChurn Reduction

Tech Stack

Tools & technologies

CloudETLSQL

About the role

Key responsibilities & impact

Participate in developing the strategy and creating marketing automation journeys, focused on maximizing customer retention, engagement, and Lifetime Value (LTV)
Design and guide the strategic planning of customer engagement journeys, from conception and A/B testing through results evaluation
Develop automation solutions in Salesforce Marketing Cloud, including Journey Builder, SQL, AMPscript, and data integrations
Structure segmentation for large databases, ensuring hyper-personalization, governance, and campaign accuracy
Manage and lead performance analysis of omnichannel journeys, translating data into actionable insights to increase ROI and conversion and reduce churn
Serve as the focal point for the continuous optimization of customer relationships, integrating business objectives, data engineering/science, and technology architecture
Partner with Product, Data, and Sales stakeholders and provide technical support to the team

Requirements

What you’ll need

Bachelor’s degree in Systems Analysis and Development or a related field
Experience managing CRM platforms
Experience with Salesforce Marketing Cloud
Experience writing database queries using SQL
Experience with cloud-based ETL applications
Intermediate proficiency in MS Excel, MS PowerPoint, and MS Word
Experience developing projects and identifying business opportunities

Benefits

Comp & perks

Meal and food allowance (you may choose to receive both amounts on a single food benefits card)
Health insurance
Dental insurance
Childcare assistance
Life insurance
Private pension plan
Wellhub
Mercantil Development Academy
Profit Sharing Program (PLR)
All positions are also open to people with disabilities