Senior Digital Channels Analyst

Banco Mercantil

. Monitor and deepen analysis of the squad’s key performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption .

Posted 10/8/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in analyzing key performance indicators and optimizing digital journeys through data-driven insights. Proficient in A/B testing methodologies and funnel analysis to enhance user experience and drive conversion in digital products.

Highest-signal resume keywords

Funnel AnalysisA/B Test DesignData AnalysisDigital Business ModelsIn-App Communication Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data Cross-ReferencingExcelSQLStatistical Significance InterpretationCustomer Journey Analysis

Tools & Technologies

Digital ChannelsEngagement MetricsRetention MetricsConversion MetricsAgile Methodologies

Certifications & Qualifications

Postgraduate DegreeMBA in DataMBA in Digital MarketingMBA in Business Intelligence

Industry Keywords

Retail App EnvironmentCommercial App EnvironmentFinancial App EnvironmentMonetization ModelsUser Experience Principles

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Monitor and deepen analysis of the squad’s key performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption
Track digital journeys, campaigns, and in-app communication strategies—including push notifications, banners, and journeys—evaluating performance and recommending optimizations
Analyze the app’s navigation and conversion funnel, identifying friction points, drop-off, and customer behavior
Design and validate experience-improvement hypotheses through A/B testing and qualitative and quantitative studies
Support the definition and prioritization of the performance team’s backlog based on potential impact
Perform other duties related to the role

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field
Experience with digital channels, digital products, or data, preferably in a retail, commercial, or financial app environment
Knowledge of digital business models, including monetization models, customer journeys, and the dynamics of financial and commercial applications
In-app communication strategy, including segmentation, personalization, and message orchestration across push notifications, in-app messaging, and email
Experience with funnel analysis, including acquisition, activation, retention, and conversion metrics, with the ability to identify bottlenecks
Knowledge of testing methodologies, including A/B test design, hypothesis formulation and validation, and statistical significance interpretation
Knowledge of data analysis and data cross-referencing
Strong Excel skills
Familiarity with UX principles to support experience-improvement recommendations
Experience working in an agile environment, including squads, sprints, and backlogs
A postgraduate degree or MBA in Data, Digital Marketing, or Business Intelligence is a plus
SQL knowledge is a plus

Benefits

Comp & perks

Meal and food allowance (if preferred, you may receive both amounts on a single meal benefits card)
Health insurance
Dental insurance
Childcare assistance
Life insurance
Private pension plan
Wellhub
Mercantil Development Academy
Profit-sharing plan (PLR)