Marketing Analyst (Mid-Level)

Bancorbrás

. Plan, execute, and monitor marketing initiatives aligned with the brand’s positioning and business objectives .

Posted 10/15/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing campaigns, content production, and audience engagement strategies. Proficient in analyzing marketing metrics and optimizing digital channels to enhance customer acquisition and retention.

Highest-signal resume keywords

Integrated Campaign DevelopmentContent ProductionAudience EngagementMarketing Metrics AnalysisCRM Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlanningContent Brief DevelopmentEmail MarketingSEODigital Channel ManagementCustomer AcquisitionMetrics AnalysisAudience SegmentationPaid MediaConversion Funnel Optimization

Soft Skills

Strong Written CommunicationInterpersonal SkillsCollaborationProblem SolvingFlexibility

Tools & Technologies

Microsoft OfficeGoogle WorkspaceCRM ToolsSocial Media Management ToolsPhotoshopCanvaGA4WordPressRD StationMeta Business Suite

Industry Keywords

MarketingAdvertisingDigital ChannelsCustomer EngagementContent MarketingTourismSubscription ProductsIntegrated CampaignsBrand PositioningE-commerce

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Plan, execute, and monitor marketing initiatives aligned with the brand’s positioning and business objectives
Understand the needs of the product, sales, customer service, and e-commerce teams and translate them into marketing plans, briefs, and initiatives
Organize requests, priorities, schedules, and approvals, tracking deliverables with specialists, partner teams, and suppliers
Develop integrated campaigns for launches, customer acquisition, engagement, and retention
Plan and execute content calendars for social media and other brand channels
Produce and adapt copy, content briefs, and scripts for posts, videos, emails, landing pages, and sales materials
Support engagement with the brand’s followers, audiences, and communities
Review content and materials, ensuring clarity, consistency, and alignment with the brand identity and tone of voice
Update content on websites and digital channels and support the creation and optimization of landing pages and forms
Support email and WhatsApp campaigns, audience segmentation, and relationship marketing initiatives in partnership with the CRM specialist
Support paid media campaigns and monitor results alongside specialists
Monitor the lead and customer journey, proposing improvements to communication, conversion, and experience
Analyze channel, content, and campaign metrics, preparing reports with conclusions and recommendations
Research trends, competitors, and audience behavior, identifying opportunities for the brand
Develop support materials for the sales and customer service teams
Support initiatives involving partners, influencers, events, and press relations
Identify problems, propose solutions, and follow requests through to completion
Document decisions, processes, and learnings, keeping the team informed about progress, pending items, and next steps

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
Experience in marketing, including campaigns, content production, and digital channels
Knowledge of marketing planning, brief development, and schedule management
Strong written and verbal communication skills, with the ability to write, review, and adapt content for different audiences and channels
Knowledge of social media, editorial calendars, audience engagement, and metrics analysis
Experience with customer acquisition, engagement, or retention initiatives
Familiarity with inbound marketing, CRM, audience segmentation, email marketing, and automation
Familiarity with website updates, landing pages, forms, SEO, and user experience
Knowledge of marketing metrics and the ability to interpret data and propose improvements
Familiarity with paid media and conversion funnels
Proficiency in Microsoft Office or Google Workspace, particularly spreadsheets, presentations, and reports
Familiarity with CRM, content management, performance analytics, and social media management tools
Familiarity with Photoshop, Canva, or similar tools, as well as basic image and video editing
Ability to organize one’s own workload, prioritize requests, and manage activities independently at the expected mid-level of experience
Ability to identify problems, propose solutions, and follow requests through to completion
Strong interpersonal and collaboration skills when working with different teams, specialists, and suppliers
Flexibility and willingness to learn and work across different areas of marketing
Preferred: experience in tourism, services, subscription products, or communities; brand, product, or integrated campaign launches; providing marketing support to a business unit; Salesforce, RD Station, WordPress, GA4, Clarity, or Meta Business Suite; audiovisual creation and editing tools; use of artificial intelligence; intermediate English

Benefits

Comp & perks

Attendance Bonus: Three paid days off per year to use as you wish
Education Assistance: 50% reimbursement for courses related to your professional development, available after one year with the company
Home Office Allowance: A monthly additional payment to help cover remote-work expenses
Childcare Assistance for children under six years old
Christmas Bonus: A special year-end bonus
Health Insurance with nationwide coverage and copayments
Dental Insurance
Private Pension Plan with employer contributions
Life Insurance
TRIB PASS – Leisure and Tourism Platform: the company subsidizes 50% of the monthly fee
Meal and Food Allowance (Caju Card), provided for each day worked
Transportation Allowance, with a 6% deduction from salary
Wellhub (formerly Gympass), providing access to thousands of gyms