Communications Manager II – Workplace Benefits

Bank of America

. Manage development, deployment, and maintenance of communications, educational content, and digital experiences supporting the Health Benefit Solutions product .

Posted 11/5/2026full-timeUnited StatesMid-LevelSenior💰 $105,800 - $120,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing communications and marketing initiatives, including email campaigns and content governance, while leveraging Salesforce Marketing Cloud for performance reporting. Exhibits strong organizational, project management, and cross-functional collaboration skills to drive strategic communication plans and engage diverse audiences.

Highest-signal resume keywords

Salesforce Marketing CloudEmail Marketing CampaignsContent GovernanceProject ManagementStrategic Communication Plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingContent Management SystemsDigital Asset ProductionSpanish Translation ManagementPerformance Reporting

Soft Skills

Team PlayerHighly OrganizedDetail OrientedInitiativeCross-Functional Collaboration

Tools & Technologies

Salesforce Marketing CloudSeismicContent Management SystemsUser Interfaces

Industry Keywords

Health Benefit SolutionsFinancial ServicesClient ToolkitsTraining MaterialsParticipant Engagement

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage development, deployment, and maintenance of communications, educational content, and digital experiences supporting the Health Benefit Solutions product
Manage email marketing campaigns, web content, investment communications, client toolkits, training materials, and participant engagement initiatives
Lead content governance and operational execution across product, legal, tax, compliance, digital, and agency teams
Manage communications portfolio including emails, web content, flyers, and training decks
Work with creative resources to update materials and champion them through the required review process
Use Salesforce Marketing Cloud for core campaign email launches and performance reporting
Manage Spanish translations for select materials and coordinate with a translation vendor
Serve as direct mail liaison
Develop and/or execute strategic communication plans to drive business and team objectives
Leverage financial services and line-of-business knowledge to influence business results through strategic communications
Lead consistent, engaging, and strategic messaging including leader messaging, articles, interviews, and written and visual pieces
Deliver targeted and enterprise-wide communications across email, written announcements, employee messaging, town halls, videos, and blog posts
Drive innovation across existing and new communication channels for external and internal audiences

Requirements

What you’ll need

3–5 years marketing experience
Knowledge of the creative through production process for print and digital assets
Team player who can work independently with minimal supervision and demonstrate initiative
Ability to prioritize tasks, follow up as needed, and meet established SLA deadlines
Capable of managing multiple tasks and working cross functionally with other departments
Highly organized and efficient with time and project management skills
Detail oriented with strong attention to follow-through
Ability to meet deadlines and prioritize
Knowledge of marketing platforms including Seismic, Salesforce Marketing Cloud, Content Management Systems and User Interfaces
Experience with Salesforce Marketing Cloud
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent