Consumer Field Marketing Manager

Bank of America

. Support marketing programs and initiatives, owning delivery of primary components for medium to large products and processes .

Posted 11/7/2026full-timeUnited StatesMid-LevelSenior💰 $90,000 - $127,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing programs that enhance client engagement and support business objectives. Proficient in project management, relationship building, and utilizing performance insights to optimize marketing strategies.

Highest-signal resume keywords

Marketing Program DevelopmentProject ManagementClient Engagement StrategiesRelationship BuildingPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program ExecutionChannel ManagementProduct ManagementSales StrategyPerformance MeasurementCreative DevelopmentContent ManagementUsability ResearchROI AnalysisStrategic Planning

Soft Skills

CollaborationInfluencing SkillsCommunication SkillsProactive ApproachAdaptability

Tools & Technologies

Microsoft ExcelMicrosoft PowerPoint

Industry Keywords

Marketing OperationsFinancial Center OptimizationStakeholder ManagementBusiness Problem SolvingContinuous Improvement

About the role

Key responsibilities & impact

Support marketing programs and initiatives, owning delivery of primary components for medium to large products and processes
Use advanced analysis and problem solving to recommend improvements and solutions
Support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management
Interact with key business partners to define and deliver solutions for moderate business problems
Develop and deliver local marketing strategies and programs connecting clients and prospects with products, services, and local teams
Support Financial Center Network Optimization, including expansion and contraction of the physical Financial Center footprint
Develop strategic local marketing plans to build awareness, engage clients and prospects, and support business objectives in each market
Manage marketing programs from strategy and planning through creative development, execution, and measurement
Partner with internal teams and agencies to align programs with business priorities, client needs, brand standards, and objectives
Build relationships with field partners and communicate marketing strategies, plans, timing, and updates
Measure and evaluate program performance and ROI to identify insights, best practices, and optimization opportunities
Leverage Voice of the Associate, Voice of the Customer, usability research, and other insights to inform decisions
Improve processes, program effectiveness, and execution
Manage multiple initiatives and competing priorities
Travel occasionally to support onsite marketing activities and collaborate with field partners

Requirements

What you’ll need

Bachelor’s degree or equivalent relevant experience
3-5+ years of experience in marketing, channel management, product management, sales, or a related discipline
Experience developing and executing marketing programs or campaigns supporting client engagement and business objectives
Experience managing creative agency, vendor, and/or external partner relationships
Strong project and program management skills
Ability to manage multiple priorities and stakeholders
Ability to use performance results, research, and insights to inform decisions and optimize marketing programs
Strong relationship-building, collaboration, and influencing skills
Ability to navigate complex business challenges and collaborate across multiple teams
Excellent written, verbal, and presentation communication skills
Proactive, results-oriented approach with commitment to continuous improvement and high-quality execution
Flexible and adaptable team player able to operate effectively in a dynamic environment
Proficiency in Microsoft Excel and PowerPoint
Ability to communicate clearly, crisply, and distill complex situations to simple solutions
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Benefits

Comp & perks

Affordable, competitive, and flexible benefits
Support for physical, emotional, and financial wellness
Opportunities to learn, grow, and build a career
Annual discretionary incentive plan eligibility
Paid time off
Resources and support to make an impact
Flexible work arrangements based on role-specific responsibilities and business needs