Enablement Program Marketing Manager, Content Management Systems

Bank of America

. Support marketing programs and initiatives, owning delivery of primary components for medium to large products and processes .

Posted 11/3/2026full-timeUnited StatesMid-LevelSenior💰 $90,000 - $127,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing campaigns and projects, with a strong focus on content management, stakeholder collaboration, and performance evaluation. Proficient in Adobe Experience Manager and analytics tools to enhance content visibility and user experience.

Highest-signal resume keywords

Marketing Campaign ManagementProject ManagementAdobe Experience ManagerContent ManagementRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ManagementProject ManagementContent ManagementPerformance EvaluationAEM ComponentsMetadata ManagementStructured ContentPage ArchitectureSEO Best PracticesUAT Participation

Soft Skills

Detail-OrientedOrganizational SkillsTime ManagementPrioritization SkillsExcellent Communication Skills

Tools & Technologies

Adobe Experience ManagerAdobe AnalyticsAdobe Customer Journey AnalyticsMS Office Product Suite

Industry Keywords

Content DiscoverabilityMarketing OperationsStakeholder CollaborationPerformance RisksApproval Processes

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Support marketing programs and initiatives, owning delivery of primary components for medium to large products and processes
Use advanced analysis and problem solving to recommend improvements and solutions
Support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management
Support initiatives improving content visibility across search engines and AI-powered experiences
Ensure AEM pages are authored, structured, and published to support search engine and AI platform consumption
Develop expertise in AEM components, templates, metadata, structured content, and page architecture
Partner with stakeholders to gather, document, and review business and platform requirements
Collaborate with Technology and agency teams through development, testing, implementation, and publishing
Participate in UAT and validate platform solutions
Manage global content elements and shared platform capabilities across marketing experiences
Coordinate publishing requests and liaise between marketing teams and publishing partners
Identify opportunities to improve content discoverability, platform effectiveness, and user experience
Build relationships with Marketing, Technology, SEO, and agency partners

Requirements

What you’ll need

4+ years of marketing campaign management or project management experience
Ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
Detail-oriented with exceptional organizational, time management, and prioritization skills
Strong relationship management skills
Understanding of corporate standards, procedures, and approval processes
Ability to translate strategy into clear objectives; evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
Enterprise mindset and ability to consider organizational impacts and prioritize accordingly
Excellent oral and written communication skills
Proficient in MS Office Product Suite (Word, Excel, PPT)
Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytic
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
1st shift (United States of America)
40 hours per week

Benefits

Comp & perks

Affordable, competitive and flexible benefits
Support for physical, emotional, and financial wellness
Opportunities to learn, grow, and make an impact
Paid time off
Resources and support for employees
Eligibility to participate in the annual discretionary incentive plan