Marketing Director – Transformation, Brand Strategy

Bank of America

. Develop and deliver marketing strategy for medium to large programs, products, and processes .

Posted 10/5/2026full-timeUnited StatesLead💰 $103,900 - $169,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and delivering marketing strategies, leading digital transformation initiatives, and managing cross-functional teams. Proficient in utilizing research and performance data to inform strategic recommendations and ensure compliance in highly regulated environments.

Highest-signal resume keywords

Strategic PlanningProduct ManagementCross-Functional Team LeadershipAnalytical SkillsProject Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing StrategyPerformance ManagementContent CustomizationMarket Insights AnalysisBudget ManagementResearch UtilizationStakeholder EngagementCampaign DevelopmentGovernance ProcessesRisk Management

Soft Skills

Effective Partnership BuildingExcellent CommunicationProblem-SolvingPresentation SkillsTeam Coordination

Tools & Technologies

Microsoft OfficePowerPointExcelTeams

Industry Keywords

Digital TransformationConsumer InvestmentsRegulatory ComplianceBrand StrategySales Ecosystem

About the role

Key responsibilities & impact

Develop and deliver marketing strategy for medium to large programs, products, and processes
Lead multi-year digital transformation of digital sales and marketing pages
Oversee minimum viable product launch, performance management, research, content customization, and subsequent releases
Advance the integrated Bank of America and Merrill sales ecosystem vision
Shape AI/LLM, search optimization, and emerging discovery experiences
Partner with Digital Marketing, Digital, Technology, Brand, CCOE, AMI, business leaders, risk, legal, and compliance teams
Lead strategy for digital sales pages and participate in governance and approval processes
Establish objectives, success measures, learning agendas, and executive reporting
Translate performance insights into roadmap recommendations
Lead interconnected workstreams, manage dependencies and resources, and resolve risks and senior-level decisions
Develop and refine the Consumer Investments value proposition and positioning
Translate research, competitive intelligence, business priorities, and audience needs into brand and growth strategies
Lead coordination across Marketing, business executives, Brand, Research, Product, Digital, Channel, and agency partners
Develop integrated media strategy and potential campaigns
Ensure consistent value proposition across paid, owned, digital, sales, and advisor touchpoints
Use market and performance insights to strengthen differentiation, relationships, and prospective investor consideration
Manage strategic partnerships and hold agencies and internal partners accountable for deliverables

Requirements

What you’ll need

Minimum education requirement: High School Diploma / GED / Secondary School or equivalent
7+ years of relevant experience
Demonstrated strategic planning/product management skills
Ability to build effective partnerships and lead cross-functional teams
Excellent verbal and written communication skills
Prior experience working across products
Experience leading large-scale strategic initiatives with diverse stakeholder groups
Ability to manage multiple efforts with varying deadlines
Proficiency in Microsoft Office, specifically PowerPoint, Excel, and Teams
Excellent analytical and problem-solving skills
Strong program and project leadership skills
Ability to manage workstreams, agencies, budgets, dependencies, and deadlines
Ability to use research, analytics, and performance data for complex decisions and strategic recommendations
Experience operating in highly regulated environments and navigating risk, legal, and compliance requirements
Strong communication and presentation skills in a matrixed organization
FDIC restrictions apply to hiring individuals with certain specified criminal history
Ability to work onsite in accordance with the workplace excellence policy if selected

Benefits

Comp & perks

Affordable, competitive and flexible benefits
Support for teammates’ physical, emotional, and financial wellness
Opportunities to learn, grow, and make an impact
Paid time off
Resources and support for employees
Annual discretionary award based on individual, line of business/group, and company performance
Benefits eligibility