Marketing Information Manager I – Campaign Planner

Bank of America

. Support marketing operations through design, development, and delivery of pre-campaign targeting analytics .

Posted 9/17/2026full-timeWaltham • Arizona • United StatesMid-LevelSenior💰 $91,000 - $131,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in data analysis and project management, with a strong understanding of relational database structures and direct marketing campaign processes. Capable of translating business requirements into technical specifications while ensuring compliance with legal and risk standards.

Highest-signal resume keywords

PythonSASSQLProject ManagementDirect Marketing Campaign Processes

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Relational Database StructuresData AnalysisBusiness Requirements Documents (BRD)Targeting SpecificationsProcess Enhancements

Soft Skills

Detail OrientedExcellent Verbal CommunicationExcellent Written CommunicationAbility to Manage Multiple PrioritiesComfortable with Complex Issues

Tools & Technologies

UNICASalesforce Marketing CloudDatabase Access Tools

Industry Keywords

Financial IndustryLegal ComplianceRisk ManagementDirect Marketing

Tech Stack

Tools & technologies

CloudPythonSQL

About the role

Key responsibilities & impact

Support marketing operations through design, development, and delivery of pre-campaign targeting analytics
Interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners
Identify, research, analyze, and resolve complex problems
Develop significant process enhancements
Capture strategic ideas and identify key data sources
Convert business specifications into code
Run initial pre-sizing analytics of marketing opportunities
Serve as subject matter expert for product eligibility parameters
Understand permissible and legal use of data for targeting
Feed targeted list assets into online and offline channels, including email, direct mail, authenticated webpages, authenticated mobile apps, ATMs, monthly statements, outbound and inbound call centers, and financial centers
Manage projects, explore data, size populations, extract data, design experiments, conduct legal data-usage reviews, and manage offline/online channels
Translate business needs into technical requirements and ensure system support conforms to business needs and specifications
Collaborate with managers and enterprise partners across technical and non-technical functions

Requirements

What you’ll need

High school diploma, GED, secondary school or equivalent
Basic understanding of relational database structures and principles
Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools
Strong desire to build greater proficiency in database access tools
Ability to build and interpret business requirements documents (BRD)
Ability to translate defined requirements into detailed targeting specifications
Detail oriented
Excellent verbal and written communication skills
Comfortable communicating complex issues to technical and non-technical audiences, front line workers and senior executives
Experience working in a fast-paced environment and managing multiple priorities
Project management experience
Knowledge of direct marketing campaign processes including DOE construction, campaign design, measurement and tracking is desired
Experience working in the financial industry is desired
Willingness to question the status quo and lead peer capability-improvement initiatives is desired
Must comply with legal, risk and compliance expectations for data usage

Benefits

Comp & perks

Annual discretionary incentive plan eligibility
Benefits eligibility
Paid time off
Resources and support for employees
In-office flexibility based on role-specific responsibilities and business needs
Opportunities to learn, grow, and make an impact
Affordable, competitive and flexible benefits supporting physical, emotional, and financial wellness