Media Modeling Associate

Bank of America

. Turn market, media, and consumer data into clear, actionable insights that guide business decisions .

Posted 11/6/2026full-timeUnited StatesJuniorMid-Level💰 $123,000 - $181,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics and insights generation, leveraging tools like Python and SQL to interpret data and drive business strategies. Proficient in project management and cross-functional collaboration to deliver actionable recommendations.

Highest-signal resume keywords

Marketing Mix Modeling (MMM)Fluency In PythonFluency In SQLProject Management SkillsStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchConsumer InsightsModeling And AnalyticsData InterpretationInsight Generation

Soft Skills

Problem-SolvingCommunication

Tools & Technologies

TableauMicroStrategyThoughtSpotTeradataOracleHadoopSAS-GridStarburstMicrosoft Copilot ChatGitHub Copilot

Industry Keywords

Media MeasurementMarketing EffectivenessCustomer AnalyticsBusiness IntelligenceData Structures

Tech Stack

Tools & technologies

HadoopOraclePythonSQLTableau

About the role

Key responsibilities & impact

Turn market, media, and consumer data into clear, actionable insights that guide business decisions
Understand data foundations by working with databases and AI-enabled tools
Interpret outputs from marketing mix modeling, attribution, and customer analytics to identify performance drivers, growth opportunities, and optimization areas
Generate insights and recommendations tied to business outcomes to inform marketing and business strategy
Develop project plans and track timelines and progress for insights initiatives
Work with cross-functional teams to deliver work and move recommendations into action
Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for technical and non-technical audiences

Requirements

What you’ll need

Combined marketing and analytics background, with experience in market research, consumer insights, media measurement, and/or marketing effectiveness
Hands-on exposure to modeling and analytics
Working knowledge of marketing mix modeling (MMM), attribution, customer analytics, or similar modeling approaches
Ability to interpret model outputs
Strong communication skills and ability to translate analytical findings into clear business recommendations
Strong problem-solving and insight-generation skills
Project management skills, including planning, timeline tracking, and prioritization across multiple workstreams
Fluency in Python and SQL
Understanding of databases and data structures used in modeling
Knowledge of relational and non-relational databases including Teradata, Oracle, Hadoop, SAS-Grid, and Starburst
Experience with business intelligence platforms such as Tableau, MicroStrategy, and ThoughtSpot
Ability to use AI-powered tools such as Microsoft Copilot Chat and GitHub Copilot while following applicable controls and standards
Ability to work 1st shift in the United States of America
Ability to work 40 hours per week

Benefits

Comp & perks

Discretionary incentive eligible
Eligible to participate in the annual discretionary plan
Benefits eligible
Access to paid time off
Resources and support to employees