Senior Brand Research Specialist

Bank of America

. Generate research and insights to manage the brand and guide brand, advertising, communications, and marketing strategy across all lines of business .

Posted 9/16/2026full-timeCharlotte • Florida • United StatesSenior💰 $114,800 - $169,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand research, advertising measurement, and consumer insights, with a strong ability to lead qualitative and quantitative research initiatives. Proficient in leveraging data analytics and visualization tools to inform brand strategy and optimize marketing performance.

Highest-signal resume keywords

Brand ResearchAdvertising MeasurementQualitative And Quantitative ResearchData AnalyticsConsumer Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchConsumer InsightsBrand MeasurementCampaign EvaluationDrivers AnalysisSegmentationStatistical AnalysisWorkflow AutomationResearch MethodologyData Modeling

Soft Skills

Analytical SkillsProblem-SolvingCommunication SkillsRelationship BuildingFacilitation

Tools & Technologies

Microsoft ExcelPowerPointSPSSRPythonSQLSASPower BITableauSurvey Tools

Industry Keywords

Financial ServicesData-Sensitive IndustryBrand ArchitectureMulticultural Audience ResearchGeographically Distributed Market Research

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Generate research and insights to manage the brand and guide brand, advertising, communications, and marketing strategy across all lines of business
Assess brand strength, identify strategic opportunities, understand competitive positioning, quantify business value of the brand, and help drive it
Partner across Brand, Marketing, Communications, Media, Customer Experience, Product, Strategy, Analytics, and business teams
Support and leverage an enterprise-wide brand and advertising measurement program
Track continuous brand health metrics and competitor benchmarks
Conduct brand-focused market mix modeling, perceptual mapping, driver analysis, and strategic deep dives
Oversee self-service data dashboards
Work with analysts to quantify brand drivers through modeling and analytics
Assess brand strength, emerging risk, strategic opportunity, and competitive positioning
Manage continuous brand measurement across enterprise, sub-brand, product, segment, multicultural, and local-market audiences
Define research objectives, build learning agendas, and prioritize strategically valuable questions
Design and lead end-to-end qualitative, quantitative, and mixed-method brand and advertising research
Translate driver research into guidance on brand strategy, positioning, value propositions, audience priorities, messaging, experience improvement, media investment, sponsorships, partnerships, and long-term brand building
Measure and optimize advertising performance by linking campaign exposure, media activity, brand metrics, and business outcomes
Develop executive-ready summaries, scorecards, strategic deep dives, foresight perspectives, scenario analyses, and decision narratives
Facilitate stakeholder working sessions and align implications, choices, investment tradeoffs, and next actions
Enable self-service use of brand data, scorecards, datasets, brand models, simulation tools, and media-investment scenarios
Manage research agencies, panel providers, technology platforms, and analytics partners
Evaluate methodology, sample quality, data practices, deliverables, timing, cost, security, and value
Advance research capabilities through emerging technologies, AI-enabled tools, automation, advanced analytics, and new methodologies

Requirements

What you’ll need

Bachelor's degree in Marketing, Market Research, Business, Psychology, Sociology, Statistics, Economics, Communications, Data Science, or a related field, or equivalent relevant experience
8+ years of experience in market research, consumer insights, brand research, advertising research, customer insights, strategic research, or a related environment
Experience leading end-to-end qualitative and quantitative research, including large-scale programs
Brand, marketing, and advertising measurement experience
Experience with creative or copy testing, concept testing, message testing, brand lift, campaign evaluation, segmentation, usage and attitudes, drivers analysis, customer experience, journey research, qualitative communities, diary studies, or ethnography
Strong analytical and problem-solving skills with structured and unstructured data
Strong written and verbal communication skills for executive and senior-leadership audiences
Ability to build relationships, influence without direct authority, facilitate discussions, and act as a trusted thought partner
Experience managing external research vendors or agencies
Ability to operate independently in ambiguous environments and manage competing priorities
Proficiency with Microsoft Excel and PowerPoint
Familiarity with survey, analytics, visualization, qualitative-analysis, or statistical tools
Intellectual curiosity, sound judgment, high standards for evidence, and commitment to measurable business action
Advanced degree in a relevant discipline preferred
Financial services or other regulated, data-sensitive, or trust-dependent industry experience preferred
Experience with enterprise brand reputation, brand architecture, sponsorship or partnership research, multicultural audience research, or geographically distributed market research preferred
Experience linking brand and advertising measures to customer, media, digital, sales, or financial outcomes preferred
Experience with workflow automation, standardized knowledge sources, or scalable reporting processes preferred
Working knowledge of SPSS, R, Python, SQL, SAS, Power BI, Tableau, or comparable platforms preferred
Experience with synthetic data preferred
Experience facilitating executive workshops and cross-functional activation preferred

Benefits

Comp & perks

Discretionary incentive eligible; eligible to participate in the annual discretionary plan
Annual discretionary award based on individual performance, line-of-business/group performance, and overall Company success
Benefits eligible
Paid time off
Resources and support to make an impact and contribute to sustainable business and community growth