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Senior Market Info Specialist
Bank of America. Execute marketing and servicing email campaigns within Bank of America's Email Channel .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing marketing email campaigns and managing project work within a highly regulated environment. Proficient in translating business needs into technical requirements while ensuring quality control and process enhancements.
Highest-signal resume keywords
Email Execution ExperienceProject Management ExperienceSalesforce Marketing CloudHTML Rendering KnowledgeMicrosoft Office Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ExecutionProject ManagementQuality ControlProcess EnhancementTechnical Requirement Translation
Soft Skills
Excellent Organizational SkillsAnalytical SkillsVerbal Communication SkillsWritten Communication SkillsRelationship Management
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointSalesforce Marketing Cloud
Industry Keywords
Regulated EnvironmentCross-Functional TeamsMultitaskingInnovationContinuous Improvement
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Execute marketing and servicing email campaigns within Bank of America's Email Channel
- Manage campaign execution and project work
- Provide strategic thinking in a highly regulated, critical, and visible channel
- Lead cross-functional work teams
- Work independently and in large group settings
- Handle multiple assignments concurrently
- Review email accuracy throughout the execution process
- Use coding and/or metadata management to support platforms and operations
- Provide technical direction and input into platform design
- Interact with managers and enterprise partners to identify, research, analyze, and resolve complex problems
- Develop significant process enhancements
- Translate business needs into technical requirements
- Ensure systems support conforms to business needs and specifications
Requirements
What you’ll need- Project and relationship management experience
- Email execution experience
- Ability to work independently and in large group settings
- Ability to handle multiple assignments simultaneously
- Excellent organizational, analytical, verbal, and written skills
- Ability to identify opportunities for innovation and continuous improvement
- Ability to communicate challenges and successes clearly and foster positive working relationships
- Proficient in Microsoft Office, especially Excel and PowerPoint
- Ability to audit and perform quality control tasks
- Ability to multitask and proactively manage timelines
- Knowledge of HTML rendering issues preferred
- Experience with Salesforce Marketing Cloud desired
- High School Diploma, GED, Secondary School, or equivalent
Benefits
Comp & perks- Inclusive workplace and culture of caring
- Support for physical, emotional, and financial wellness
- Affordable, competitive, and flexible benefits
- Opportunities to learn, grow, and build a career
- Annual discretionary incentive plan eligibility
- Paid time off
- Resources and support for employees