Senior Market Information Manager – Marketing Channel Execution

Bank of America

. Deliver tactical plans through advanced coding and/or metadata management .

Posted 9/29/2026full-timeUnited StatesSenior💰 $109,400 - $154,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in advanced coding and metadata management, with a strong focus on developing implementation plans for targeted customer offers. Proven ability to manage execution timelines, perform User Acceptance Testing, and collaborate effectively across technology and marketing teams.

Highest-signal resume keywords

Advanced Coding KnowledgeMetadata ManagementUser Acceptance TestingProject ManagementBusiness Operations Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Implementation PlanningTechnical Requirements TranslationTest Script ManagementData Quality ManagementSolution Delivery

Soft Skills

Clear CommunicationInfluenceTeam Coordination

Tools & Technologies

Insight EngineOnline BankingMobile EricaFinancial CentersContact Centers

Certifications & Qualifications

High School DiplomaGED

Industry Keywords

Campaign DeploymentOperational SupportCross-Channel MarketingReal-Time Offer DisplayBusiness Process Analysis

About the role

Key responsibilities & impact

Deliver tactical plans through advanced coding and/or metadata management
Provide technical leadership and operational support for platforms and operations
Contribute to design, development, execution, and continuous improvement of operational and strategic initiatives
Drive cross-channel client and prospect eligibility, targeting, and platform enablement
Manage execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial Centers, and Contact Centers
Develop implementation plans for targeted customer offers and referrals
Translate intended customer and associate experiences into technical requirements for real-time offer display
Manage execution timelines, SLAs, test scripts, test data requests, and campaign deployments
Perform User Acceptance Testing and Production Certification and monitor production environments
Manage projects with technology, line of business, and marketing teams for channel and product expansion
Interact with senior leaders and provide technical expertise for supported platforms

Requirements

What you’ll need

High School Diploma / GED / Secondary School or equivalent
Experience developing implementation plans for targeted customer offers and referrals managed via Insight Engine
Ability to translate customer and associate experience into technical requirements for real-time offer display
Ability to manage execution timelines and SLAs for implementation plans, test scripts, test data requests, and campaign deployments
Experience performing User Acceptance Testing and Production Certification
Experience managing projects with technology, line of business, and marketing teams
Knowledge of OM/IE, real-time rules, file functionality, front-end applications, and back-end system capabilities
Ability to coordinate across teams with clear communication and influence
Ability to learn and navigate new user interfaces
Advanced coding and/or metadata management knowledge
Skills in business operations management, project management, business process analysis, data quality management, technical documentation, and solution delivery

Benefits

Comp & perks

Affordable, competitive and flexible benefits
Support for physical, emotional, and financial wellness
Opportunities to learn, grow, and make an impact
Annual discretionary incentive plan eligibility
Paid time off
Resources and support to contribute to business and community impact