Senior Market Information Manager – Marketing Channel Execution

Bank of America

. Deliver tactical plans through advanced coding and/or metadata management .

Posted 9/29/2026full-timeUnited StatesSenior💰 $109,400 - $154,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing tactical plans for marketing campaigns, with a strong focus on User Acceptance Testing and production monitoring. Proficient in managing cross-channel initiatives and translating customer experiences into technical requirements.

Highest-signal resume keywords

User Acceptance TestingProduction CertificationCampaign ManagementTechnical LeadershipCross-Channel Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advanced CodingMetadata ManagementImplementation PlanningTest Script PreparationReal-Time Offer DisplayFile FunctionalityFront-End ApplicationsBack-End System Capabilities

Soft Skills

Clear CommunicationInfluenceTeam CoordinationAdaptability

Tools & Technologies

Insight EngineOnline BankingMobile EricaOffers Management

Industry Keywords

Operational InitiativesMarketing CampaignsProduction MonitoringExecution TimelinesSLA Management

About the role

Key responsibilities & impact

Deliver tactical plans through advanced coding and/or metadata management
Provide support and technical leadership for platforms and operations
Design, develop, execute, and continuously improve operational and strategic initiatives
Drive cross-channel client and prospect eligibility, targeting, and platform enablement
Interact with senior leaders and provide technical expertise for supported platforms
Manage execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial Centers, and Contact Centers
Assess and implement channel and product expansion in partnership with technology, line of business, and marketing teams
Prepare test scripts and request test data to support campaign deployments
Reduce deployment defects through User Acceptance Testing, Production Certification, and ongoing production monitoring

Requirements

What you’ll need

Develop implementation plans for targeted customer offers and referrals managed via Insight Engine
Translate intended customer and associate experiences into technical requirements for real-time offer display
Manage strict execution timelines and SLAs for implementation plans, test script preparation, and test data requests
Perform User Acceptance Testing and Production Certification
Monitor the production environment
Manage projects with technology, line of business, and marketing teams
Knowledge of OM/IE, real-time rules, file functionality, front-end applications, and back-end system capabilities
Ability to coordinate across teams with clear communication and influence
Ability to learn and navigate new user interfaces
Minimum education: High School Diploma / GED / Secondary School or equivalent

Benefits

Comp & perks

Affordable, competitive and flexible benefits
Support for physical, emotional, and financial wellness
Opportunities to learn, grow, and make an impact
Annual discretionary incentive plan eligibility
Paid time off
Resources and support to make an impact and contribute to sustainable growth