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Senior Product Manager – Client Experience & Strategy Lead
Bank of America. Develop and manage the end-to-end product life cycle for highly complex products .
About the role
Key responsibilities & impact- Develop and manage the end-to-end product life cycle for highly complex products
- Conduct market research and competitor analyses
- Determine product pricing
- Develop short- and long-term strategies
- Identify innovative opportunities to modernize product offerings and deliver a unified customer experience
- Integrate product management efforts with sales, marketing, operations, implementation, and customer service strategies
- Lead Consumer Credit Card early month on book (EMOB) strategy
- Drive customer activation, spend, feature adoption, and relationship deepening during the first year after account opening
- Create product development and deployment plans, including sales training programs and marketing materials
- Oversee products and manage financials, investment profile, revenue, profit margins, and P&L activities
- Provide product trend information to sales and marketing teams
- Streamline or enhance product offerings to meet client needs and support growth and operational excellence
- Implement and monitor effective risk controls with support partners
- Partner with stakeholders to develop products based on market, client, and competitor insights
- Develop and influence product strategy across the bank
- Own EMOB performance across Consumer Credit Card portfolios
- Develop strategies for activation, digital engagement, digital wallet adoption, rewards engagement, recurring spend, and primary card positioning
- Translate performance trends into strategic recommendations
- Partner with product, rewards, marketing, digital, analytics, and risk teams to prioritize growth opportunities
- Develop business cases and monitor initiative outcomes
- Establish KPI framework and executive reporting for EMOB
- Drive roadmap development for onboarding experiences
- Influence enterprise initiatives affecting onboarding, communication orchestration, and client journeys
Requirements
What you’ll need- Demonstrated strategic planning/product management skills
- Strong analytical skills with breadth of view
- Negotiation skills
- 7+ years of relevant experience
- 5+ years of strategy development or product management experience
- Outstanding verbal and written communication and presentation skills
- Ability to concisely summarize key observations, articulate considerations, and propose solutions
- Self-starter, curious, and eager to move the business forward
- Ability to think strategically and tactically and implement when needed
- Ability to engage across business lines and build relationships with business partners and all levels of management
- Demonstrated out-of-box thinking and innovation
- Strong drive for results and success; ability to persist despite obstacles and competing influence
- Understanding of product performance metrics, revenue and expense opportunities, and business case analysis
- Desired experience in credit card product management
- Desired experience in customer lifecycle management
- Desired experience in acquisition and onboarding strategy
- Desired experience in payments or digital wallet ecosystems
- Desired experience in analytics and business case development
- Desired experience in executive communication and stakeholder management
- 40 hours per week
- 1st shift (United States of America)
Benefits
Comp & perks- Affordable, competitive and flexible benefits
- Support for physical, emotional, and financial wellness
- Opportunities to learn, grow, and make an impact
- Paid time off
- Resources and support to employees
- Annual discretionary incentive award based on individual, line of business/group, and company performance
- Benefits eligibility