Wealth Executive – Acquisition Lead

Bank of America

. Lead a highly collaborative team creating impactful, engaging, and streamlined marketing experiences .

Posted 11/4/2026full-timeUnited StatesSenior💰 $154,300 - $249,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic and integrated marketing planning, with a strong focus on audience engagement and acquisition strategies. Proven ability to manage budgets, lead cross-functional teams, and communicate effectively with senior stakeholders to drive measurable business outcomes.

Highest-signal resume keywords

Strategic Marketing PlanningDigital MarketingAudience SegmentationBudget ManagementCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing StrategiesCampaign DevelopmentTesting and MeasurementPerformance OptimizationAnalytical SkillsFinancial StewardshipMarketing Content DevelopmentLead DevelopmentAudience InsightsRisk Management

Soft Skills

Strong Organizational SkillsAttention to DetailInfluencing SkillsCommunication SkillsCreative Judgment

Industry Keywords

Financial ServicesAcquisition MarketingMatrixed EnvironmentStakeholder ManagementBusiness Objectives

About the role

Key responsibilities & impact

Lead a highly collaborative team creating impactful, engaging, and streamlined marketing experiences
Develop and deliver the overall marketing strategy across lines of business and functional areas
Communicate strategies, report progress, and demonstrate accountability for outcomes at senior levels
Identify and resolve risks, funding, and prioritization items and deploy required resources
Drive measurable new household growth through integrated marketing strategies for bank clients and prospects
Identify growth opportunities and translate business objectives and audience insights into marketing priorities
Guide decisions across audiences, channels, content, and investment
Partner with business leaders, Digital Marketing, creative, analytics, Finance, Legal, external agencies, and other stakeholders
Serve as a senior acquisition marketing partner and provide strategic counsel
Develop acquisition marketing strategies and plans for HNW wealth prospects
Lead initiatives from strategy and planning through development, execution, measurement, and optimization
Plan onsite acquisition activity and improve lead development across BAC, ML digital, and email channels
Guide acquisition-focused marketing content and creative assets for social and third-party activity
Apply test-and-learn practices and performance insights to improve results
Communicate strategies, results, risks, and recommendations to senior stakeholders
Manage budgets, resources, and priorities across acquisition initiatives
Provide structure and direction in a complex, matrixed environment

Requirements

What you’ll need

Strategic and integrated marketing planning
Digital marketing and audience engagement
Audience segmentation, targeting, and campaign development
Testing, measurement, and optimization
Experience in a complex, matrixed, or regulated organization
Ability to translate business priorities into focused marketing strategies and executable plans
Strong analytical skills and ability to develop actionable insights
Ability to connect marketing performance with business objectives
Sound judgment in prioritizing programs, investments, audiences, and resources
Budget management and financial stewardship
Ability to manage multiple priorities, stakeholders, and dependencies
Strong organizational skills and attention to detail
Ability to provide structure and maintain momentum in dynamic or ambiguous situations
Strong cross-functional leadership and stakeholder-management skills
Ability to establish credibility with business leaders and senior stakeholders
Ability to influence decisions without relying solely on formal authority
Strong written, verbal, and presentation skills
Ability to communicate complex strategies and results clearly to executive audiences and agency partners
Strong creative judgment and understanding of audience-appropriate messaging
7+ years financial services and acquisition related activity preferred
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
1st shift (United States of America)
40 hours per week

Benefits

Comp & perks

Affordable, competitive and flexible benefits
Support for physical, emotional, and financial wellness
Opportunities to learn, grow, and make an impact
Annual discretionary incentive plan eligibility
Benefits eligibility
Paid time off
Resources and support for employees