Director of Sales and Marketing

Banyan Software

. Own the new bookings plan and related KPIs, including MQL and SQL volume, conversion rates, pipeline coverage, forecast accuracy, win rate, sales cycle length, and net new ARR .

Posted 11/3/2026full-timeRemote • United StatesLead💰 $115,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B software sales with a focus on lead generation, contract management, and team development. Proven ability to manage complex sales processes and drive new business growth in mission-driven sectors.

Highest-signal resume keywords

B2B Software Sales ExperienceLead Generation ManagementContract Management FluencySales Process ExpertiseTeam Development and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quota-Carrying Team LeadershipSales Cycle ManagementPipeline Coverage AnalysisForecast AccuracyMQL and SQL Volume ManagementCompetitive Displacement StrategyFunnel Conversion MathPublic-Sector Procurement KnowledgeMulti-Stakeholder Deal ManagementVictim Services Knowledge

Soft Skills

Hands-On LeadershipInterpersonal CommunicationPerformance ManagementStrategic ThinkingCollaboration

Tools & Technologies

HubSpot CRMMEDDIC Qualification FrameworkSales Activity StandardsContract Management SystemsPerformance Management Tools

Industry Keywords

Nonprofit SoftwareHuman ServicesPublic Sector SoftwareGrant-Funded BuyersStatewide ContractingChild Advocacy CentersHomelessness NetworksHuman Trafficking ResponseDomestic Violence ServicesState Coalitions

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the new bookings plan and related KPIs, including MQL and SQL volume, conversion rates, pipeline coverage, forecast accuracy, win rate, sales cycle length, and net new ARR
Own and run the lead generation engine across outbound, campaigns, conferences, and partners
Hold marketing to agreed MQL targets and own the handoff into sales
Lead competitive displacement against incumbent platforms
Personally lead statewide and strategic pursuits involving multiple stakeholders, formal procurement, and long sales cycles
Build the go-to-market approach for adjacent verticals including child advocacy centers, Continuums of Care, homelessness networks, human trafficking response organizations, and substance use coalitions
Assess right to win by vertical and decide whether to replicate the coalition-first motion or enter at the agency layer
Design the sales organization, including role profiles, segment or territory ownership, and headcount plan
Recruit, onboard, and develop the team with playbooks, activity standards, and ramp expectations
Develop existing team members through objectives, structured 1:1s, and performance management
Enforce disciplined qualification methodology in CRM
Own contract management, terms, renewals, statewide and multi-site agreements, and public-sector procurement constraints
Partner with the CEO and Banyan on pricing, packaging, and billing initiatives
Own quarterly sales and marketing costs, including cost per lead, cost per acquisition, and return by channel and rep
Report to the CEO, sit on the leadership team, own the new bookings number, and operate as a player-coach until the team is built and performing

Requirements

What you’ll need

10+ years in B2B software sales, including meaningful experience leading quota-carrying teams and owning a new business number
Experience hiring, ramping, and managing sellers
Proven experience managing a business development function, including the lead generation or SDR layer
Personal selling ability in complex, multi-stakeholder deals with long cycles and formal procurement
Fluency in contract management, including agreement structure, terms, and renewals
Strong command of sales process and CRM discipline, including qualification, forecast hygiene, funnel conversion math, and pipeline coverage
Comfortable as a hands-on player-coach in a growing business
Willingness to travel for customers, national and state conferences, and the team
Experience selling to mission-driven, grant-funded buyers and understanding VOCA, VAWA, state, federal, private, and donor funding
Experience with nonprofit, human services, or public sector software
Experience in victim services, domestic violence and sexual assault, state coalitions, and statewide networks, or relevant expansion verticals
Experience with statewide and multi-site contracting and umbrella agreements
Experience displacing entrenched incumbents, introducing price increases or packaging tiers, or annual and multi-year prepay is preferred
HubSpot or comparable CRM and a structured qualification framework such as MEDDIC are preferred

Benefits

Comp & perks

Variable compensation with total on-target earnings of $225,000 to $260,000
Budget to grow the team
Strong brand and live pipeline
Banyan’s shared AI and go-to-market expertise
Long-term ownership stability and permanent capital base
Network of peer companies across health and human services
Travel opportunities for customers, national and state conferences, and the team