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Banyan Software

Marketing Manager

Banyan Software

. Lead digital sales and marketing campaigns leveraging HubSpot, LinkedIn, Claude, and other tools .

Posted 10/31/2026full-timeRemote • United StatesJuniorMid-Level💰 $85,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital sales and marketing campaigns, utilizing tools such as HubSpot and LinkedIn, while optimizing SEO/AEO strategies and tracking campaign performance. Proven ability to drive B2B marketing initiatives from conception to execution with quantifiable results.

Highest-signal resume keywords
B2B Marketing ExperienceHubSpot ProficiencySEO/AEO OptimizationCampaign Performance TrackingAgentic AI Integration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital Sales CampaignsMarketing Campaign ManagementA/B TestingWebsite Content ManagementSEO OptimizationEmail Marketing ToolsOutbound CommunicationsKey Account ProspectingPerformance Metrics AnalysisLogistics Coordination
Soft Skills
ProactivityAttention to DetailAccountabilityCoachabilityTenacity
Tools & Technologies
HubSpotLinkedInClaudeWebsite ToolsEmail Tools
Industry Keywords
B2B MarketingDigital MarketingCampaign PerformanceCross-Functional CollaborationEntrepreneurial Organization

About the role

Key responsibilities & impact
  • Lead digital sales and marketing campaigns leveraging HubSpot, LinkedIn, Claude, and other tools
  • Systematically map and target key account prospects and upsell opportunities
  • Track campaign performance, including A/B testing and open/response rates
  • Manage website content and optimize SEO/AEO/GEO
  • Coordinate logistics and arrange marketing materials for conferences
  • Coordinate with clients on security reviews and other necessary documentation

Requirements

What you’ll need
  • 2-5 years of experience in B2B marketing with a track record of driving programs from idea to execution
  • Quantifiable results in outbound communications and SEO/AEO
  • Experience with modern marketing tools, including HubSpot, LinkedIn, website tools, and email tools
  • Experience building agentic AI into workflows
  • Proactivity
  • Attention to detail
  • Accountability
  • Coachability
  • Tenacity when faced with rejection
  • Comfort working cross-functionally in a lean, entrepreneurial organization
  • Self-starter, go-getter, hands-on, outcomes-driven, AI-forward, operationally sharp, builder mentality, and team player