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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing customer advocacy strategies that enhance loyalty and improve customer experiences. Proficient in analyzing customer insights and business data to drive measurable outcomes and influence strategic decision-making.
Highest-signal resume keywords
Customer Advocacy StrategyCross-Functional Project LeadershipAnalytical SkillsStakeholder EngagementAgile Methodologies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business Case DevelopmentReturn On Investment EvaluationProcess ImprovementRisk ManagementData Analysis
Soft Skills
Influencing SkillsStrategic ThinkingCollaborationCommunication
Industry Keywords
Net Promoter ScoreCustomer InsightsMarket TrendsP&L UnderstandingDigital Transformation
About the role
Key responsibilities & impact- Define and own the customer advocacy strategy
- Shape how advocacy builds customer loyalty, deepens relationships, and improves customer experiences
- Work with Marketing, Digital, Operations, Segments, and Propositions stakeholders to embed the advocacy strategy across the business
- Use customer insights and business data to identify opportunities, recommend actions, and drive measurable outcomes
- Focus on customer voice and Net Promoter Score (NPS) performance
- Lead and deliver cross-functional projects implementing the advocacy strategy
- Develop product and/or service strategies and define delivery priorities
- Develop commercial and business models based on financial drivers and P&L understanding
- Evaluate technical feasibility, legal compliance, and risks for new products
- Monitor market trends and customer feedback through prototypes, user testing, and beta programs
- Manage launch plans, technical deployments, rollout timelines, marketing, training, and communications
- Monitor adoption, usage, customer satisfaction, complaints, and revenue metrics
- Advise and influence decision-making, collaborate across functions, and lead complex assignments
- Consult on complex issues, mitigate risk, strengthen controls, and develop supporting policies and procedures
- Perform complex analysis of internal and external data and communicate complex information to stakeholders
Requirements
What you’ll need- Proven ability to lead and deliver cross-functional projects to ensure successful implementation of the advocacy strategy
- Experience building robust business cases, evaluating return on investment, and presenting evidence-based recommendations to support decision-making
- Excellent analytical skills with the ability to interpret customer, market, and business insights, identify opportunities, and translate findings into measurable business outcomes
- Demonstrated ability to influence and engage stakeholders at all levels, driving alignment, adoption, and successful delivery of strategic change
- Ability to identify process improvement opportunities, implementing effective solutions, and enhancing customer and business performance
- Experience working within Agile and Scaled Agile environments (highly valued)
- Skills relevant to success in role include risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, and job-specific technical skills