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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing strategies that align with business objectives, utilizing data analytics and market research to drive decision-making and optimize campaign performance. Proven ability to manage stakeholder relationships and lead collaborative efforts while addressing risk and controls within the financial services sector.
Highest-signal resume keywords
Media/Marketing Mix Modelling (MMM)Multi-Touch Attribution (MTA)Econometrics ModellingData AnalyticsStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytical SkillsData InterpretationExcel ProficiencyCampaign Performance MeasurementMarketing Strategy Development
Soft Skills
CollaborationInfluencing DecisionsCoachingStrategic Thinking
Industry Keywords
Financial ServicesMarketing LandscapeRisk ManagementChange and TransformationDecision Intelligence
About the role
Key responsibilities & impact- Develop and implement marketing strategies aligned with Barclays’ business objectives
- Use market research, customer needs, competitive landscape, data analytics, and marketing trends to inform strategy
- Collaborate with product development, sales, Decision Intelligence, and other departments
- Develop targeted content for marketing channels, print, media, and related collateral
- Analyse data and measure, report on, and optimise marketing campaign performance
- Manage the marketing budget and allocate resources to maximise ROI
- Lead the measurement and insight strategy for Barclays UK Marketing
- Evaluate marketing effectiveness and identify performance drivers
- Translate customer and market understanding into actionable strategies and improved customer outcomes
- Advise senior stakeholders and functional leadership teams
- Manage and mitigate risks and strengthen controls
- Build and maintain internal and external stakeholder relationships
- Create innovative solutions through sophisticated analytical thought and extensive research
- Lead collaborative assignments and guide or coach less experienced specialists
Requirements
What you’ll need- Proven experience in Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling
- Excellent analytical skills and ability to interpret complex data, identify trends, and present insights clearly
- Experience collaborating with Decision Intelligence teams and applying macro marketing trend insights to inform strategy
- Solid understanding of the marketing landscape through experience within a marketing function
- Proficiency in Excel and ability to manage and analyse large data sets
- Experience managing relationships with external agencies
- Confidence engaging with senior stakeholders to influence decisions
- Experience within financial services is highly valued
- Ability to address risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, and job-specific technical skills
- Ability to work in London, Glasgow, or Northampton