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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in proposition management and product strategy within Corporate Banking, leveraging analytical insights to drive client-centric solutions and enhance business performance. Skilled in stakeholder management, communication, and developing compelling go-to-market strategies.
Highest-signal resume keywords
Proposition ManagementCorporate Banking ExpertiseStakeholder ManagementAnalytical Problem-SolvingGo-To-Market Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Proposition ManagementProduct ManagementMarket AnalysisClient SolutionsCommercial AcumenPerformance MetricsClient Segmentation ModelsDigital Channel UnderstandingRisk ManagementStrategic Thinking
Soft Skills
Stakeholder ManagementInfluencing SkillsWritten CommunicationPresentation SkillsCollaboration
Tools & Technologies
Sales Enablement PlatformsData-Driven InsightsKPI Monitoring Tools
Industry Keywords
Corporate BankingGlobal Transaction BankingClient-Centric SolutionsMarket TrendsBusiness Strategy
About the role
Key responsibilities & impact- Develop proposition positioning for prospects and existing customers
- Drive awareness and conversion across marketing channels through compelling campaigns
- Review research and analysis on target audiences, market trends, competitors, and industry innovation
- Identify key benefits and differentiating features of Barclays propositions
- Collaborate with marketing, product, sales, product development, Coverage, Digital, Specialist Sales, Content, Commercial, and Service teams
- Monitor and improve proposition effectiveness using data-driven insights and established KPIs
- Develop market insight recommendations for product development, portfolio management, and pricing
- Define and evolve compelling Corporate Banking client propositions
- Translate client needs and emerging opportunities into innovative, scalable proposition strategies
- Own the end-to-end proposition journey from business strategy to client-centric solutions
- Develop strategic positioning, persuasive messaging, storytelling, client content, and go-to-market programmes
- Equip frontline teams with insights, tools, and narratives to engage clients and accelerate growth
- Advise senior stakeholders and functional leadership teams
- Manage and mitigate risks and strengthen controls
- Build trusted internal and external stakeholder relationships and guide strategic decision-making
Requirements
What you’ll need- Significant experience in proposition management, product management, strategy, or client solutions
- Deep understanding of Corporate Banking, Global Transaction Banking, and commercial client needs
- Proven ability to translate complex banking capabilities into clear client value propositions
- Solid commercial acumen with experience identifying growth opportunities and driving business performance
- Excellent stakeholder management and influencing skills across matrix organisations
- Excellent written, presentation, and communication skills
- Analytical and problem-solving capability and mindset
- Experience leading cross-functional initiatives and driving outcomes through others
- Knowledge of sector-based banking strategies and client segmentation models
- Experience working with proposition performance metrics and sales enablement platforms
- Experience developing thought leadership, client content, and go-to-market programmes
- Understanding of digital channels and client journey design
- Relevant critical skills including risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, and job-specific technical skills