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Director, Analytics
BarkleyOKRP. Build a deep understanding of clients’ strategic issues, initiatives, and competitive positions; use this information to develop measurement frameworks and reporting roadmaps .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analytics and measurement frameworks, with a strong focus on delivering actionable insights and managing client relationships. Proficient in leading analytics workstreams and mentoring teams while ensuring data accuracy and integrity.
Highest-signal resume keywords
Data Analytics ExperienceLeadership in AnalyticsA/B Testing Design and ExecutionMedia Metrics KnowledgeClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisAttribution ModelingIncrementality StudiesMultivariate TestingCampaign Performance Evaluation
Soft Skills
Stellar CommunicationMentorship and CoachingProblem-SolvingAdaptability
Tools & Technologies
ExcelTableauPower BISQL
Industry Keywords
AdvertisingManagement ConsultingDigital ConsultingMedia Campaign PlanningAnalytics Best Practices
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Build a deep understanding of clients’ strategic issues, initiatives, and competitive positions; use this information to develop measurement frameworks and reporting roadmaps
- Ensure analytics efforts produce clear, compelling, and actionable insights and narratives
- Create and support executive-level presentations and analyses of analytics and data solutions
- Oversee dashboards, campaign performance reports, and advanced measurement, including brand health, incrementality, and A/B testing
- Translate data and results into compelling, actionable insights
- Ensure timely completion of scheduled and ad hoc deliverables and continuously improve processes
- Present reports, points of view, and other materials to clients by phone and in person
- Manage analysts and managers, providing mentorship, technical guidance, and career development support
- Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows
- Ensure data accuracy, integrity, and consistency across deliverables
- Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
- Stay current on industry trends, analytics best practices, emerging tools, and methodologies
- Develop broad and deep understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Requirements
What you’ll need- A university degree
- 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
- Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts
- Strong knowledge of media metrics and campaign performance evaluation
- Experience in attribution modeling and MMM interpretation
- Experience designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies
- Ability to identify business challenges and apply analytics-led strategies
- Stellar communication and presentation skills
- Ability to train and coach colleagues
- Comfortable working in ambiguous situations
- Proficiency with analytics and visualization tools: Excel, Tableau, Power BI; SQL a plus
Benefits
Comp & perks- Multiple health insurance options
- Flexible PTO
- Life insurance
- 401K