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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital marketing campaigns, particularly in Google Ads and SA360, with a strong focus on budget pacing, performance analysis, and reporting insights.
Highest-signal resume keywords
Google Ads ManagementSA360 Campaign ManagementBudget PacingSearch Query AnalysisBid Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance KPI AnalysisShopping Campaign OptimizationDemand Gen Campaign OptimizationPMax Campaign ManagementAIMax Campaign ManagementOptimization Log MaintenancePerformance Reporting
About the role
Key responsibilities & impact- Manage campaigns in Google Ads and SA360
- Pace budgets, analyze search queries, and optimize bids toward specific performance KPIs and fighting strategies
- Launch and optimize Shopping, Demand Gen, PMax, and AIMax campaign types
- Maintain optimization logs
- Write performance insights for reports
Requirements
What you’ll need- Minimum of 3 years of experience
- Senior Specialist level preferred by the posting context
- Experience managing campaigns in Google Ads and SA360
- Experience with budget pacing, search query analysis, and bid optimization toward specific performance KPIs and fighting strategies
- Experience launching and optimizing Shopping, Demand Gen, PMax, and AIMax campaign types
- Ability to maintain optimization logs and write performance insights for reports
Benefits
Comp & perks- Potential to convert to a full-time hire
- Short-term contract support