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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing with a focus on strategy, execution, and measurable outcomes. Proficient in utilizing marketing automation tools like Braze to enhance customer engagement and drive revenue growth.
Highest-signal resume keywords
Lifecycle Marketing ExperienceBraze ProficiencyCustomer Segmentation SkillsData Interpretation SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingCustomer SegmentationBehavioral AnalyticsData AnalysisMarketing AutomationCampaign ManagementEmail MarketingPush NotificationsSMS MarketingIn-App Messaging
Soft Skills
Written CommunicationOrganizational SkillsAttention to Detail
Tools & Technologies
BrazeIterableHubSpotMixpanelSigmaModeTableauSQLHTMLLiquid
Industry Keywords
FintechReal EstateSaaS ProductsHigh-Growth Technology
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Own the full lifecycle marketing motion from strategy through execution across customer activation, engagement, and revenue expansion
- Build and run multi-channel campaigns across email, push notifications, SMS, and in-app messaging
- Drive retargeting by identifying customer friction points, defining audiences, and partnering with Performance Marketing on paid channels
- Orchestrate coordinated customer journeys across product, sales, account management, and customer support
- Identify and prioritize Baselane’s highest-value customer segments and tailor messaging accordingly
- Build and maintain nurture sequences and lifecycle programs in Braze
- Use AI and automation to accelerate analysis, asset development, and experience launches
- Identify repetitive workflows for automation
- Ensure quality, accuracy, and brand consistency across deliverables
- Own activation rates, engagement depth, and ARPU growth; share learnings and make data-driven recommendations
Requirements
What you’ll need- 4+ years of lifecycle marketing experience at a high-growth technology company
- Proven track record building and scaling lifecycle marketing programs that drive measurable business outcomes
- Business owner mindset; ability to connect lifecycle programs to revenue and translate business objectives into actionable marketing programs
- Strong customer segmentation and behavioral analytics skills
- Deep proficiency in Braze, Iterable, HubSpot, or similar marketing automation platforms, ideally Braze
- Ability to independently pull and interpret data in product analytics tools
- AI-first, hands-on approach using AI tools and automation
- Strong cross-functional instincts across sales, product, support, and performance marketing
- Excellent written communication and customer-facing copywriting skills
- Excellent organizational skills and high attention to detail
- Nice to have: Familiarity with Mixpanel, Sigma, Mode, or Tableau
- Nice to have: Technical proficiency in SQL, HTML, or Liquid
- Nice to have: Experience in fintech, real estate, or complex financial or SaaS products
Benefits
Comp & perks- Competitive compensation
- Equity - Ownership in what we are building!
- High-quality Medical, Vision, and Dental Insurance
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working hours and location
- Remote working stipend to set up a home office
- Regular social events
- Hybrid work with the team in office 2 days a week (Tuesdays and Thursdays)