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Baselane

Senior / Lead Product Manager – New Verticals

Baselane

. Explore new customer segments, understand how they operate, uncover underserved problems, and identify growth opportunities.

Posted 10/27/2026full-timeToronto • CanadaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on customer research, product strategy, and market analysis. Proficient in utilizing AI tools for prototyping and analysis while leading cross-functional teams to drive product development and market success.

Highest-signal resume keywords
Product Management ExperienceCustomer Research SkillsAnalytical Skills with SQLAI Tools ProficiencyBusiness Acumen

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product DevelopmentMarket ResearchCompetitive AnalysisPrototypingMVP DevelopmentSuccess Metrics DefinitionProduct AnalyticsExperimentationPricing StrategyGo-To-Market Strategy
Soft Skills
Communication SkillsCollaboration SkillsOwnershipCreativityCustomer Curiosity
Tools & Technologies
AI ToolsSQLProduct Analytics ToolsPrototyping ToolsAutomation Tools
Industry Keywords
FintechProptechFinancial ServicesVertical SaaSB2B ProductsB2C Products

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Explore new customer segments, understand how they operate, uncover underserved problems, and identify growth opportunities.
  • Lead customer research through interviews, workflow observations, surveys, and usability testing.
  • Evaluate opportunities using customer insights, market research, competitive analysis, and business data.
  • Develop hypotheses and test them through experiments, prototypes, and lightweight MVPs.
  • Use AI tools and automation to accelerate research, analysis, prototyping, and product development.
  • Own products from problem definition and initial concepts through MVP development, launch, and iteration.
  • Define success metrics and assess product-market fit using feedback, adoption, engagement, retention, and revenue signals.
  • Shape product strategy, product vision, and roadmap.
  • Partner with Marketing and cross-functional teams on positioning, launch strategy, and early customer acquisition.
  • Lead a dedicated product pod with Product Design and Engineering.
  • Report to the Head of Product and collaborate with Co-founders, Engineering, Design, Marketing, Partnerships, and other Baselane teams.

Requirements

What you’ll need
  • 5+ years of product management experience, with a strong track record of building and launching new products or expanding into new customer segments.
  • Proven 0-to-1 experience, taking ambiguous opportunities from initial discovery through validation, launch, and iteration.
  • Exceptional customer curiosity and research skills.
  • Strong product intuition and creativity.
  • Strong business acumen, including market sizing, competitive dynamics, business models, and unit economics.
  • Excellent analytical skills; comfortable working hands-on with SQL, product analytics, and experimentation.
  • Comfortable using AI tools to independently build functional prototypes, automate workflows, and accelerate analysis.
  • Strong ownership and execution skills.
  • Excellent communication and collaboration skills.
  • Experience launching new business lines or expanding into new markets at an early-stage or high-growth company is nice to have.
  • Experience in fintech, proptech, financial services, or vertical SaaS is nice to have.
  • Experience with pricing, monetization, and go-to-market strategy for new products is nice to have.
  • Experience building B2B or B2C products for underserved or highly specialized customer segments is nice to have.

Benefits

Comp & perks
  • Competitive compensation
  • Equity - Ownership in what we are building!
  • Healthcare Benefits through Canada Life
  • Life Insurance and Disability Coverage
  • Generous time off
  • Flexible working location
  • Regular social events