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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand development, external communications, and content strategy, with a strong focus on leveraging AI tooling and building industry relationships. Proven ability to adapt messaging for diverse audiences, including Fortune 500 companies and financial institutions.
Highest-signal resume keywords
Brand DevelopmentExternal CommunicationsContent StrategyAI Tooling UtilizationFintech Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Messaging DevelopmentVisual Identity CreationCampaign LaunchingMarket AuditingPerformance Tracking
Soft Skills
Independent WorkJudgment MakingCollaboration
Tools & Technologies
AI ToolingContent Management SystemsSocial Media Platforms
Industry Keywords
FintechFinancial ServicesRegulatory ComplianceMarket VisibilityExecutive Communications
About the role
Key responsibilities & impact- Own Bastion’s positioning, voice, and external communications calendar
- Build Bastion’s image, brand presence, and market visibility in partnership with the CEO
- Learn the company’s products, customers, regulatory position, and competitive landscape
- Audit the website, content, press, events, and overall market presence
- Define target audiences, messaging, and priority channels
- Develop a scalable content and communications workflow using AI tooling and contractors
- Improve Bastion’s presence across social media, website, and other prioritized channels
- Build a pipeline of press, events, and speaking opportunities
- Align with Product, Legal, and Compliance teams on external communications
- Launch targeted campaigns for priority businesses and decision-makers
- Track brand and communications performance through inbound qualified leads and pipeline influence
- Establish a cadence of company news, content, executive communications, and market commentary
- Secure press coverage, speaking opportunities, and other third-party visibility
- Build feedback loops with the Commercial team to connect messaging with buyer conversations and pipeline
Requirements
What you’ll need- Fintech or financial services experience is a strong advantage
- Ability to build a brand and communications function from scratch
- Experience developing messaging, visual identity, press, executive visibility, industry relationships, and targeted campaigns
- Ability to leverage AI tooling and contractors while maintaining a high quality bar
- Ability to adapt messaging for Fortune 500 companies, financial institutions, fintechs, and stablecoin-native payments companies
- Ability to work independently and make sound judgment calls
- Must be legally authorized to work in the United States
- Must be willing to undergo a criminal background check
- Must be 18+ years of age
- Ability to commute to the NYC office 2–3 days per week if based there
Benefits
Comp & perks- Equity offering
- Flexible work schedules
- Unlimited paid vacation & holidays
- Comprehensive health coverage
- Life insurance
- Retirement benefits
- Paid parental leave
- Tax-advantaged accounts
- One Medical
- Spring Health
- Additional benefits