IT Coordinator – Marketing and Market Intelligence

Bauducco

. Coordinate the technology agenda for Marketing, Internal Communications, and Market Intelligence, ensuring continuous evolution, scalability, and value creation for the business.

Posted 11/9/2026full-timeGuarulhos • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital products and platforms that enhance marketing, internal communications, and market intelligence. Proficient in integrating technology solutions to optimize the consumer journey and drive data-informed decision-making.

Highest-signal resume keywords

Digital Product ManagementAgile MethodologiesMarket Intelligence SolutionsConsumer Journey OptimizationTechnology Vendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Systems ArchitectureData IntegrationCampaign ManagementMarket AnalysisDigital Marketing ToolsUser Acceptance TestingBacklog PrioritizationAnalytics ToolsResearch MethodologiesSocial Listening

Soft Skills

Strong Communication SkillsAnalytical ThinkingOrganizational SkillsCollaborationCritical Thinking

Tools & Technologies

Internal Communication PlatformsEngagement PlatformsMarket DatabasesDashboardsBusiness Intelligence (BI)

Industry Keywords

Consumer Experience (CX)Digital TransformationMarketing ActivationCampaign PerformanceConsumer GoodsFood IndustryRetail Industry

About the role

Key responsibilities & impact

Coordinate the technology agenda for Marketing, Internal Communications, and Market Intelligence, ensuring continuous evolution, scalability, and value creation for the business.
Govern IT solutions supporting campaign, media, and marketing activation platforms.
Govern platforms focused on the consumer journey and experience.
Govern internal communication channels and tools, such as intranets, employee apps, and engagement platforms.
Govern market intelligence solutions, including market databases, research, brand monitoring, and social listening.
Govern dashboards and analytics tools that support decision-making.
Define, prioritize, and track the roadmap for digital products in Marketing, Internal Communications, and Market Intelligence, aligned with the company’s strategic priorities.
Support the evolution of the consumer journey, ensuring integration across campaigns, channels, and data.
Enable solutions that expand the reach, segmentation, and effectiveness of employee communications.
Ensure the integration, quality, and availability of market, consumer, and campaign data, facilitating the generation of insights for business functions.
Work collaboratively with Marketing, Internal Communications, Market Intelligence, Data, and Technology teams, ensuring alignment between business needs and technical execution.
Track technical and business performance indicators, such as campaign performance, return on investment (ROI), reach and engagement of internal communications, data quality, and solution adoption.
Coordinate backlog prioritization, requirements definition, testing, user acceptance testing, and production deployment of new features and improvements based on agile methodologies.
Manage technology vendors and partners, monitoring deliverables, SLAs, costs, and solution quality.
Act as an agent of technological transformation, promoting continuous improvement and the strategic use of data and technology to drive business results.

Requirements

What you’ll need

Bachelor’s degree in Information Technology, Information Systems, Computer Science, Engineering, Business Administration, Marketing, or a related field.
Previous experience in IT applied to Marketing, Communications, or Market Intelligence.
Practical experience with digital products focused on campaigns, the consumer journey, employee communications, or market analysis.
Experience managing digital products, backlogs, and agile methodologies.
Experience with systems architecture, integrations, and technology platform management.
Experience serving as an interface between technical and business teams.
Knowledge of Digital Marketing, media, and campaign tools.
Knowledge of the consumer journey and customer experience (CX).
Knowledge of internal communication platforms and channels.
Knowledge of market intelligence sources and tools, such as research, market data, and social listening.
Knowledge of sell-out data, including sources, integration, and analysis.
Experience managing technology vendors and partners.
Ability to work in dynamic environments with a sense of urgency.
Strong communication skills and the ability to work with multidisciplinary teams.
Analytical, organized, and critical-thinking profile, with a strong focus on data and results.
A plus: experience in consumer goods, food, or retail companies.
A plus: familiarity with Product Management practices and agile methodologies.
A plus: knowledge of data, analytics, and visualization (BI).
A plus: experience with digital transformation initiatives in Marketing, Communications, or Market Intelligence.

Benefits

Comp & perks

Transportation allowance and/or company shuttle departing from Tatuapé and Tietê subway stations, as well as Pimentas and Cecap bus terminals in Guarulhos
On-site meals
Meal allowance or basic food basket
Medical and dental insurance
Private pension plan
Life insurance
Pharmacy benefit
Discounts on Bauducco products
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