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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in guiding marketing teams while executing strategic brand management and omnichannel marketing initiatives. Possesses extensive experience in engaging healthcare professionals and managing pharmaceutical brands, with a focus on driving measurable commercial outcomes.
Highest-signal resume keywords
Healthcare Professional EngagementPharmaceutical Brand ManagementOmnichannel MarketingStrategic ThinkingPeople Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentCommercial PlanningKPI DefinitionProject ManagementMarket Insight TranslationBudget ManagementAnalytical Decision-MakingField Activity CoordinationCustomer UnderstandingSales Partnership
Soft Skills
Clear CommunicationRelationship BuildingCollaborationAdaptabilityCoaching
Industry Keywords
DACH RegionPrescription MedicinesGerman Healthcare SystemVaccine MarketingLife SciencesBusiness Marketing
About the role
Key responsibilities & impact- Lead, coach, and develop a team of two marketers
- Provide clear direction, foster collaboration, and support professional growth
- Combine people leadership with strategic brand management to drive growth of key brands across the DACH region
- Translate customer and market insights into focused commercial plans with Sales, Medical, and Global functions
- Strengthen omnichannel engagement with healthcare professionals
- Equip field teams with tools and support to deliver results
- Turn ideas into action and guide the team toward measurable commercial outcomes
- Set clear priorities and support collaboration across the wider DACH organization
- Shape and execute brand strategies and tactical plans
- Define KPIs and use performance insights to optimize results
- Translate market, healthcare professional, and customer insights into action
- Identify opportunities to strengthen engagement and drive growth
- Lead strategic brand initiatives with Sales, Medical, and Global teams
- Advance omnichannel marketing across touchpoints
- Manage marketing budgets and coordinate with supply stakeholders
Requirements
What you’ll need- Experience engaging healthcare professionals and marketing prescription medicines (Rx) is essential
- Vaccine experience is an advantage but is not required
- Relevant academic background in Business, Marketing, Life Sciences, or a related field
- Fluency in German and English
- At least eight years of commercial experience
- Experience in pharma product or brand management for prescription medicines (Rx)
- Strong knowledge of the German healthcare system
- Familiarity with Austria and/or Switzerland is an advantage
- Proven ability to partner with Sales and translate brand strategy into effective field activities
- Strong omnichannel marketing and project management skills
- Analytical approach to decision-making
- Ability to guide and develop others
- Previous direct people management experience is a plus
- Strong commercial expertise and customer understanding from pharmaceutical or healthcare businesses
- Ability to challenge established ways of working
- Strategic thinking with hands-on execution
- Clear communication and relationship-building skills
- Ability to collaborate across functions
- Ability to take ownership and adapt to changing priorities
- Pragmatic, agile approach
Benefits
Comp & perks- Hybrid working possible
- Opportunity to take on a strategic and high-impact role
- Opportunity to shape both the business and the team
- Work in a growing, purpose-driven company
- Equal Opportunity Employer