Product Marketing Manager

Bayantech

. Own positioning, go-to-market, launches, and adoption for company products .

Posted 11/1/2026part-timeGiza • EgyptMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing, including go-to-market strategy, positioning, and customer segmentation. Proficient in creating sales enablement materials and managing product launches while effectively communicating with stakeholders.

Highest-signal resume keywords

Go-To-Market StrategyProduct PositioningCustomer SegmentationSales EnablementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket ResearchCompetitive AnalysisPricing StrategyKPI Tracking

Soft Skills

Excellent CommunicationAnalytical SkillsProject ManagementCustomer-Focused MindsetOwnership

Tools & Technologies

Marketing ToolsAnalytics ToolsCRM ToolsCollaboration Tools

Industry Keywords

B2B MarketingCustomer ActivationBuyer PersonasLaunch CommunicationsProduct Campaigns

About the role

Key responsibilities & impact

Own positioning, go-to-market, launches, and adoption for company products
Own GTM plans for new products, features, and major releases from planning through post-launch review
Prioritize markets and segments and run a tiered launch model
Build and maintain positioning, value propositions, and messaging for ideal customer profiles and buyer personas
Explain product differentiation from competitors and alternatives
Research customers, markets, and competitors to identify opportunities, pain points, trends, and differentiation
Track competitor pricing, features, and positioning
Partner with Product/R&D to incorporate customer and market input into requirements, user stories, and roadmap priorities
Validate features against customer needs before launch
Help define pricing plans, tiers, trials, and freemium mechanics
Own the customer activation journey and improve time-to-value through onboarding emails, in-product messaging, and help content
Create sales enablement materials including product briefs, one-pagers, decks, demo scripts, battlecards, objection-handling guides, and FAQs
Run enablement sessions for Sales and Business Development teams
Plan and run product campaigns, webinars, demos, events, newsletters, and landing pages with Marketing
Own internal and external launch communications and maintain consistent messaging across channels
Collect structured customer, Sales, and win/loss feedback to improve positioning, onboarding, and the roadmap
Track KPIs, report monthly, and turn results into concrete actions

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
5-7 years of experience in product marketing, B2B marketing, go-to-market, or a related role
Strong understanding of positioning, messaging, customer segmentation, and GTM strategy
Excellent communication, analytical, project management, and stakeholder management skills
Strong commercial and customer-focused mindset
Ability to work independently and take ownership
Excellent English communication skills
Proficiency in relevant marketing, analytics, CRM, and collaboration tools

Benefits

Comp & perks

Part-time work arrangement
Hybrid work arrangement