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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, product positioning, and messaging while leveraging strong analytical and project management skills to drive product adoption and pipeline generation.
Highest-signal resume keywords
Go-To-Market StrategyProduct PositioningMarket ResearchProduct MarketingStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MessagingBuyer PersonasCompetitive ResearchCampaign ExecutionKPI Tracking
Soft Skills
Excellent CommunicationAnalytical SkillsProject ManagementCustomer-Focused MindsetOwnership
Tools & Technologies
Marketing ToolsAnalytics ToolsCRM ToolsCollaboration Tools
Industry Keywords
B2B MarketingProduct LaunchSales EnablementProduct AdoptionCustomer Segmentation
About the role
Key responsibilities & impact- Own and execute go-to-market strategies for new products and major releases from planning through post-launch
- Develop product positioning, messaging, value propositions, and buyer personas
- Conduct market, customer, and competitive research
- Identify opportunities, trends, pain points, and product differentiation
- Partner with Product, Marketing, Sales, and Business Development teams
- Support pipeline generation and product adoption
- Develop product marketing and sales enablement materials, including product briefs, one-pagers, landing pages, presentations, battlecards, and FAQs
- Plan and execute product campaigns, events, demos, webinars, newsletters, and other product marketing initiatives
- Own product launch communications and ensure consistent messaging across internal and external channels
- Gather customer and sales feedback to improve product messaging, positioning, and adoption
- Track GTM, campaign, pipeline, and product adoption KPIs and use insights to improve performance
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5-7 years of experience in product marketing, B2B marketing, go-to-market, or a related role
- Strong understanding of positioning, messaging, customer segmentation, and GTM strategy
- Excellent communication, analytical, project management, and stakeholder management skills
- Strong commercial and customer-focused mindset
- Ability to work independently and take ownership
- Excellent English communication skills
- Proficiency in relevant marketing, analytics, CRM, and collaboration tools
Benefits
Comp & perks- Part-time work arrangement
- Hybrid work arrangement