Product Marketing Manager – Part-time

Bayantech

. Own and execute go-to-market strategies for new products and major releases, from planning through post-launch .

Posted 9/28/2026part-timeGiza • EgyptMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies, product positioning, and messaging while leveraging market insights to drive product adoption and pipeline generation. Proficient in creating marketing materials and tracking performance metrics to enhance product marketing initiatives.

Highest-signal resume keywords

Go-To-Market StrategyProduct PositioningMarket ResearchProduct MarketingStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MessagingCustomer SegmentationCampaign PlanningKPI TrackingSales Enablement

Soft Skills

Excellent CommunicationAnalytical SkillsProject ManagementCustomer-Focused MindsetOwnership

Tools & Technologies

Marketing ToolsAnalytics ToolsCRM ToolsCollaboration Tools

Industry Keywords

B2B MarketingProduct LaunchCompetitive InsightsBuyer PersonasProduct Adoption

About the role

Key responsibilities & impact

Own and execute go-to-market strategies for new products and major releases, from planning through post-launch
Develop product positioning, messaging, value propositions, and buyer personas based on customer, market, and competitive insights
Conduct market, customer, and competitive research to identify opportunities, trends, pain points, and product differentiation
Partner with Product, Marketing, Sales, and Business Development teams to align messaging and support pipeline generation and product adoption
Develop product marketing and sales enablement materials, including product briefs, one-pagers, landing pages, presentations, battlecards, and FAQs
Plan and execute product campaigns, events, demos, webinars, newsletters, and other product marketing initiatives
Own product launch communications and ensure consistent messaging across internal and external channels
Gather customer and sales feedback to continuously improve product messaging, positioning, and adoption
Track GTM, campaign, pipeline, and product adoption KPIs and use insights to improve performance

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
5-7 years of experience in product marketing, B2B marketing, go-to-market, or a related role
Strong understanding of positioning, messaging, customer segmentation, and GTM strategy
Excellent communication, analytical, project management, and stakeholder management skills
Strong commercial and customer-focused mindset with the ability to work independently and take ownership
Excellent English communication skills
Proficiency in relevant marketing, analytics, CRM, and collaboration tools

Benefits

Comp & perks

Part-time employment