Product Marketing Lead

Bayesian Health

. Own sales enablement, module marketing, and customer expansion end to end .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within healthcare technology, focusing on building effective positioning, messaging, and enablement strategies for sales teams. Proven ability to engage with health system executives and translate complex clinical outcomes into compelling business cases.

Highest-signal resume keywords

Product Marketing ExperienceHealthcare TechnologyMessaging for Health System ExecutivesDeal-Specific Content DevelopmentStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales EnablementContent DevelopmentPositioning and MessagingCompetitive IntelligenceClinical Outcomes TranslationEnterprise Health System KnowledgeEvidence-Based WritingMulti-Stakeholder Deal SupportLaunch Program DevelopmentCustom Content Creation

Soft Skills

Self-DirectionStrong PartnershipMentoring

Tools & Technologies

Sales DecksBuyer CollateralQBR MaterialsExecutive Steering Committee Communications

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Healthcare TechnologyHealth System Executive BuyersCommittee-Based BuyingClinical ValidationIT and Security ReviewBudget CyclesClinical AIQuality Improvement

About the role

Key responsibilities & impact

Own sales enablement, module marketing, and customer expansion end to end
Own and maintain the core sales content library, including sales decks, two-pagers, white papers, and buyer collateral
Work with Sales to determine which content advances deals
Build tailored content for late-stage opportunities, including custom one-pagers and slides
Maintain competitive intelligence and battlecards
Develop positioning and messaging by module and buyer
Build module deep-dive materials and lead go-to-market for module launches, including palliative care and deterioration
Partner with Client Success on expansion messaging, executive steering committee and QBR materials, and release communications
Write messaging for health system buying committees, including clinical, operational, and financial stakeholders
Translate clinical outcomes and technical capabilities into executive-level business cases
Join deal calls and QBRs
Pull roadmap details from Product and collaborate with Clinical to maintain credible claims
Feed field, market, and competitive insights back into the business
Establish product marketing standards, templates, and systems
Decide priorities based on Sales and Client Success feedback
Potentially mentor more junior marketers as the team grows

Requirements

What you’ll need

5+ years of product marketing experience in healthcare technology
Direct experience marketing to health system executive buyers
Bachelor's degree
Record of building positioning, messaging, enablement, and launch programs used by sales teams
Track record of deal-specific content tied to advanced or closed opportunities
Experience writing for CMOs, CMIOs, CIOs, CFOs, and quality leaders
Experience supporting long, multi-stakeholder deals into health systems
Working knowledge of enterprise health system deals, including committee-based buying, clinical validation, IT and security review, and budget cycles
Exceptional, clear, credible, and evidence-based writing
Ability to produce first drafts requiring little rework
Self-direction in a fast-moving startup
Strong partnership with Sales, Product, Client Success, and Clinical teams
Current, unrestricted authorization to work in the United States
No visa sponsorship available
Nice to have: product or customer marketing experience with an installed base, including expansion or upsell campaigns
Nice to have: familiarity with clinical AI, clinical decision support, or quality and safety improvement
Nice to have: experience informally mentoring a more junior marketer

Benefits

Comp & perks

Medical, dental, and vision coverage through Anthem Blue Cross Blue Shield, Guardian, and VSP, with an HSA-eligible option
Employer-paid life insurance, short-term disability, and long-term disability
401(k) company retirement plan
Free mental health support through Spring Health
Additional wellness resources, including pet care benefits
Generous PTO that grows with tenure
Paid sick time
Paid holidays
Occasional company-wide self-care days
Equity
Fully paid annual company retreat
Choice of Mac hardware
One-time home office stipend
Ongoing reimbursement for internet and phone costs
Geographic premium eligibility for candidates in certain high-cost cities