Marketing Lead

Beam AI

. Build and run Beam’s marketing programme, including engagement, advocacy, references, case studies, and customer stories .

Posted 11/6/2026full-timeBerlin • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer marketing and event management, with a strong focus on B2B tech and SaaS environments. Proficient in leveraging AI tools for personalized marketing strategies and measuring campaign effectiveness.

Highest-signal resume keywords

Customer Marketing ExperienceEvent ManagementB2B SaaS ExpertiseAI Utilization in MarketingCRM/Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingField MarketingCampaign ManagementCustomer Advocacy DevelopmentContent ProductionPipeline MeasurementEvent ROI AnalysisSignal-Based Campaign DesignCustomer Touchpoint ManagementJoint Event Planning

Soft Skills

Organizational SkillsRelationship BuildingAttention to DetailOwnership and InitiativeCreativity in Customer Experience

Tools & Technologies

HubSpotCRM SystemsAI ToolsMarketing Automation PlatformsEvent Management Software

Industry Keywords

B2B MarketingSaaSCustomer SuccessDACH RegionStartup Environment

About the role

Key responsibilities & impact

Build and run Beam’s marketing programme, including engagement, advocacy, references, case studies, and customer stories
Plan and execute executive roundtables, customer gatherings, joint customer and partner events, and selected industry event participation
Manage prospect and customer touchpoints across the lifecycle, including onboarding, milestone moments, and recurring engagement initiatives
Turn customer wins into case studies, testimonials, video stories, LinkedIn content, and sales collateral
Run field and account-based marketing campaigns with sales to generate pipeline from new target accounts
Design and run signal-based outbound campaigns, selecting relevant signals, messages, and offers
Collaborate with GTM engineers to implement campaigns and with sales to activate them in market
Work with the GTM engineering team on campaign systems
Set up co-marketing initiatives with customers and partners, including webinars, PR, speaking slots, and content
Measure engagement, influenced pipeline, expansion revenue, and event ROI, then scale effective initiatives
Use Beam’s AI tools and agents for personalization, content production, and event operations
Collaborate closely with founders, sales, solutions, and customer success teams

Requirements

What you’ll need

4+ years experience in customer marketing, field/event marketing, lifecycle marketing or a hybrid marketing/customer success role in B2B tech, SaaS or a fast-growing startup
Planned and run customer events end to end, from small executive formats to larger joint events
Understands B2B customer relationships and how marketing can drive both new business and expansion
Highly organised, detail-obsessed and able to juggle many projects at once without dropping the ball
Excellent taste and a strong sense for what makes a customer experience feel personal and memorable
Natural relationship builder, comfortable around senior customer stakeholders and executives
Takes ownership and gets things done without needing a large team or a big budget
Genuinely excited by AI and how it can change the way marketing work gets done
Experience in enterprise SaaS or AI selling to mid-market and enterprise customers in DACH
Customer advocacy, reference, or community programme development experience
Network of venues, agencies, and partners in Berlin and across DACH
Experience with HubSpot or similar CRM/marketing automation and measuring marketing impact on revenue
Portfolio of owned events, campaigns, or customer stories

Benefits

Comp & perks

High-trust, high-standards work environment
Room to grow
AI tools and agentic workflows used daily
Flexible, independent work with aligned outcomes
Curiosity, ownership, and long-term thinking culture
Candid feedback and opportunities to grow together
Small experiments with tight feedback loops
No rigid hierarchies or endless process