Senior Paid Search Manager, SEA Manager

bedrop 🐝

. Manage Search, Shopping, Performance Max, and Microsoft Ads campaigns with a six-figure monthly budget .

Posted 10/23/2026full-timeMannheim • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Search, Shopping, Performance Max, and Microsoft Ads campaigns with a focus on profitability metrics such as POAS and CAC. Proficient in utilizing AI tools for analysis and automation while effectively communicating performance trends to diverse teams.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Ads ManagementCampaign OptimizationAttribution AnalysisFluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine AdvertisingDemand Generation CampaignsBidding StrategiesIncrementality TestingPerformance Max CampaignsE-Commerce MarketingDirect-Response MarketingBudget ManagementData AnalysisAudience Setup

Soft Skills

Clear CommunicationCollaborationCreative Feedback

Tools & Technologies

Google Tag ManagerGA4Enhanced ConversionsConsent ModeAI ToolsClaudeGemini

Industry Keywords

E-CommerceD2CHealth and Beauty AdvertisingEU Market ExpansionPerformance Metrics

About the role

Key responsibilities & impact

Manage Search, Shopping, Performance Max, and Microsoft Ads campaigns with a six-figure monthly budget
Evaluate and manage Paid Search as a channel group
Plan, build, and scale Google Demand Gen campaigns for new customer acquisition
Own audience setup, image and video assets, bidding strategies, and budget allocation
Use cross-channel attribution and validate truly incremental revenue
Analyze brand cannibalization, brand share in Performance Max, and incrementality tests for Demand Gen
Run short testing cycles for campaigns, ads, landing pages, and funnels
Quickly reallocate promotional budgets to sales to secure incremental profit
Provide data-driven feedback to the Creative Strategist and brief design and video teams
Coordinate shared creative assets with other channel owners
Own product data in Merchant Center
Co-own Google Tag, Enhanced Conversions, and Consent Mode
Drive the optimization of bidding strategies toward contribution margin
Work with the external agency while proactively managing campaigns independently
Acquire new customers through YouTube, Discover, and Gmail, then guide them to purchase through Search and Shopping
Align every budget decision with POAS, aPOAS, and CAC

Requirements

What you’ll need

At least 5 years of experience in SEA or Google Ads within e-commerce or D2C
Proven experience building and scaling full-funnel SEA setups with direct budget responsibility
Strong command of Google Ads and Microsoft Ads, including Shopping, Performance Max, and Demand Gen
Understanding of direct-response marketing, such as advertorials and offer pages used as landing pages
Experience managing campaigns according to profitability metrics such as POAS or CM2
Daily use of AI tools, especially Claude and tools such as Gemini, for analyses and automations
Strong understanding of tracking: GA4, GTM, Enhanced Conversions, and Consent Mode
Ability to explain performance trends clearly to colleagues without a SEA background
Fluent German and good English
Experience with attribution tools and incrementality testing (a plus)
Experience with advertising policies for health and beauty products (a plus)
Experience taking over and further developing existing accounts (a plus)
Experience expanding into new markets and managing accounts across multiple EU markets and languages (a plus)

Benefits

Comp & perks

Permanent full-time position
Hybrid work arrangement