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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on pipeline ownership and revenue generation. Proficient in brand strategy, content creation, and collaboration across teams to drive growth and enhance brand presence.
Highest-signal resume keywords
Senior B2B Marketing ExperiencePipeline OwnershipBrand Strategy DevelopmentContent Creation and ManagementFluent English (C1/C2)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ManagementLinkedIn Campaign ManagementContent CreationSocial Media Marketing (SMM)Cold CallingProject ManagementAI UtilizationDesign JudgmentRevenue MeasurementKPI Alignment
Soft Skills
Problem IdentificationIndependent Project CompletionFast-Paced Work AdaptabilityCollaboration
Tools & Technologies
Belkins PlatformAsana
Industry Keywords
B2B ServicesBrand BuildingFreelancer ManagementMarketing KPIsClient Interviews
About the role
Key responsibilities & impact- Own the outbound pipeline by planning and running email and LinkedIn campaigns through the Belkins platform
- Work with a freelance SDR on scheduling and own the Revit Growth Program
- Refresh the website and sales deck every 6 months and own overall content
- Grow LinkedIn presence through weekly posts, social content, and the Revit Growth Newsletter
- Shape brand strategy, select key initiatives, and manage projects in Asana
- Build reputation through Clutch reviews, case studies, 4–5 one-pagers, and 1–2 client interviews per quarter with Delivery and Sales
- Test cold calling as an additional pipeline channel with the cold calling team lead
- Align messaging, target segments, and KPIs with campaigns
- Work with Sales on ICPs and close rate and with Delivery on segments
- Present marketing KPIs at monthly camps
- Work directly with the Co-Founder/CEO, core team, and other Belkins Group brands
- Collaborate with Sales, Delivery, and the cold calling team
- Hand work to vendors and freelancers and eventually hire and build a marketing team
- Own brand and growth marketing as Revit’s first marketing person, measured by pipeline and revenue
Requirements
What you’ll need- Senior B2B marketing experience in services
- Experience owning pipeline or revenue numbers
- Built or led brands with work samples to show
- Comfortable across websites, articles, case studies, SMM, and outbound, with deep expertise in at least one area
- Experience working with agencies or freelancers
- Practical use of AI with high standards
- Strong design and content judgment
- Fluent English (C1/C2)
- Ability to work at a fast pace, identify problems and patterns, generate ideas, and independently complete long projects
- Willingness to own numbers and work with multiple teams simultaneously
Benefits
Comp & perks- Competitive pay
- Fully remote environment
- Flexible hours
- Regular feedback and 1:1s
- Internal mobility and knowledge-sharing
- Internal wiki
- Library of the latest business books
- Mental health lectures and well-being support
- 20 paid vacation days
- Parental leave
- Fully covered sick days
- Unlimited days off for unexpected needs
- Alignment with U.S. holidays
- Online team-building events
- All-hands gatherings
