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Product Marketing Manager
Belliz Company. Develop and execute the product marketing strategy, primarily focused on hair care, including positioning, value proposition, segmentation, and competitive differentiation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product marketing strategies, particularly in hair care, with a strong focus on market analysis, product launches, and cross-functional collaboration. Proficient in data-driven decision-making and stakeholder management to enhance product performance and alignment with strategic goals.
Highest-signal resume keywords
Product Marketing Strategy DevelopmentMarket AnalysisProduct Launch CoordinationData-Driven Decision-MakingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisStrategic PlanningProduct LaunchesPortfolio ManagementData Analysis
Soft Skills
Excellent CommunicationOrganizational SkillsInfluencing SkillsResults Orientation
Tools & Technologies
Research ToolsMarket Intelligence
Certifications & Qualifications
Bachelor’s Degree in MarketingPostgraduate Degree or MBA in Marketing
Industry Keywords
Consumer GoodsRetailManufacturingProduct Portfolios
About the role
Key responsibilities & impact- Develop and execute the product marketing strategy, primarily focused on hair care, including positioning, value proposition, segmentation, and competitive differentiation.
- Conduct market, trend, competitive, and consumer behavior analyses to support strategic decision-making.
- Plan and coordinate new product launches and portfolio relaunches.
- Define key messages and guide campaigns and supporting materials for products.
- Partner with R&D and Sales teams to ensure consistency across product development, communications, and sales strategy.
- Track product performance indicators, including sales, market share, penetration, awareness, and engagement.
- Support pricing, activation, promotion, and value communication initiatives.
- Manage agencies, suppliers, and partners as needed.
- Monitor campaign results and recommend continuous improvements based on data.
- Ensure marketing activities are aligned with the company’s strategic plan.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
- Previous experience in product marketing, portfolio management, or product marketing functions.
- Experience with market analysis, strategic planning, and product launches.
- Ability to work cross-functionally and manage stakeholders.
- Strong results orientation and data-driven decision-making skills.
- Excellent communication, organizational, and influencing skills.
- Experience in consumer goods, retail, manufacturing, or environments with broad product portfolios is preferred.
- A postgraduate degree or MBA in Marketing, Business, or a related field is a plus.
- Experience with research tools, market intelligence, and data analysis is a plus.
Benefits
Comp & perks- This position is also open to applicants with disabilities.
- Ongoing learning opportunities.
- Challenging projects.
- Opportunities to develop skills and grow professionally.