Lead, Global Events & Field Marketing

Benchmark Gensuite®

. Build and own the global event calendar 12–18 months in advance .

Posted 10/9/2026full-timeMason • Ohio • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global event planning and execution, with a strong focus on cross-functional collaboration, budget management, and performance measurement. Proficient in leveraging AI tools for strategic planning and operational efficiency in B2B SaaS environments.

Highest-signal resume keywords

Global Event Portfolio ManagementCross-Functional InfluenceAI Tools UtilizationInternational Event ExecutionBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningBudgetingKPI Definition and ReportingVendor ManagementContract NegotiationOn-Site ExecutionData AnalysisPipeline AccountabilityLogistics CoordinationPerformance Assessment

Soft Skills

Resilience Under PressureLeadershipCoachingCollaborationCommunication

Tools & Technologies

AI ToolsEvent Management SoftwareBudget Modeling Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

B2B SaaSTrade ShowsSponsorshipsExhibitionsCustomer ConferencesCompliance-Driven MarketsMembership-Association Dynamics

About the role

Key responsibilities & impact

Build and own the global event calendar 12–18 months in advance
Set the company’s strategy for trade shows, sponsorships, exhibitions, speaking opportunities, and customer conferences
Own the portfolio budget and negotiate sponsorships and contracts
Manage vendor and venue relationships across regions
Lead end-to-end planning and on-site execution for international customer conferences
Coordinate regional leaders, local vendors, and global content and speaker teams
Ensure consistent brand and subscriber experiences while adapting to local market norms
Align Sales, Product Marketing, Customer Success, Partnerships, and Executive Leadership around event plans
Build scalable event systems, cadences, and playbooks
Standardize the global event motion across focus regions
Assemble and lead the appropriate teams for each event
Define and report KPIs including pipeline, cost-per-meeting, engagement, retention signals, and relationship value
Use AI and automation to improve planning, staffing, measurement, follow-up, budget modeling, and recommendations
Reassess the event portfolio and recommend changes based on performance
Lead, coach, and develop coordinators and external production, AV, and logistics partners
Build relationships with regional GMs, Sales leadership, Customer Success, and Product

Requirements

What you’ll need

8+ years in field marketing, global events, or event marketing leadership within enterprise B2B SaaS, ideally in a complex, regulated, or technical category
Track record of owning a global, multi-region event portfolio with real pipeline/revenue accountability
Ability to plan 12+ months ahead while remaining comfortable with on-site execution
Experience managing international, in-person events, including vendors, cultural considerations, and logistics outside the U.S.
Strong cross-functional influence across Sales, Product Marketing, and Executive stakeholders
Comfort using AI tools and data for planning, budgeting, lead follow-up, and reporting
Resilient, even-keeled presence under live-event pressure
Bachelor's degree in Marketing, Communications, Business, or equivalent experience
Nice to have: subscription/compliance-driven or safety/sustainability-adjacent market experience
Nice to have: familiarity with membership-association conference dynamics
Nice to have: experience building or scaling a regional-conference model