Associate Director, Regional Marketing – Southwest

BeOne Medicines

. Report to the West Director, Regional Marketing .

Posted 9/16/2026full-timeRemote • Texas • United StatesSenior💰 $155,800 - $205,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing KOL strategies and integrated marketing plans within the hematology oncology sector, leveraging strong communication and collaboration skills to influence stakeholders and drive business results.

Highest-signal resume keywords

Hematology Oncology Marketing ExperienceKey Opinion Leader EngagementCross-Functional Team CollaborationCommercial Advisory Board DevelopmentData Synthesis and Presentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pharmaceutical MarketingKOL Strategy DevelopmentMarket Insights CommunicationPromotional Content DevelopmentCommercial Planning

Soft Skills

Interpersonal CommunicationStrategic AgilityTeamwork/CollaborationInfluencing Skills

Tools & Technologies

Microsoft Office SuitePowerPointExcel

Industry Keywords

BiotechPharmaceuticalUS Marketplace LaunchCustomer Engagement StrategiesCommercial Operations

About the role

Key responsibilities & impact

Report to the West Director, Regional Marketing
Develop and execute Key Opinion Leader (KOL) customer strategies and tactics supporting BeOne’s hematology oncology products within the US
Collaborate with Sales, Medical Affairs, Market Access, Training, Commercial Operations, and Business Analytics
Contribute as a Regional Marketer on the Customer Enterprise Team supporting the Hematology portfolio, including Brukinsa and Beqalzi
Implement integrated KOL and customer engagement strategies and execution plans for Brukinsa and Beqalzi
Build partnerships with external KOL customers and partners and influence commercial strategy with internal stakeholders
Represent BeOne at US and ex-US meetings, conferences, and functions as needed
Develop promotional speaker bureau strategy and education programs
Execute integrated commercial and marketing plans at national and regional scientific meetings
Uncover, prioritize, and communicate market insights, challenges, barriers, and solutions
Develop promotional peer-to-peer content and programming, including product theaters and conference promotional education
Develop and execute commercial advisory boards to inform brand strategies
Evaluate and implement innovative KOL tactics to drive brand objectives
Contribute to QBR, brand/tactical planning, and Launch Readiness Reviews
Drive business results and contribute to culture and people initiatives aligned with BeOne’s mission and values

Requirements

What you’ll need

8+ years of pharmaceutical industry marketing or related experience
Minimum of 3 years of Hematology Oncology sales and/or marketing experience preferred
Biotech or pharmaceutical US marketplace launch experience preferred
Demonstrated ability to establish actionable and meaningful relationships with KOL customers and internal commercial teams, medical affairs, and clinical development colleagues
Skilled in influencing cross-functional teams and interfacing with internal and external stakeholders and scientific and commercial teams
Excellent interpersonal, oral, and written communication skills
Ability to synthesize data and prepare and deliver clear overviews of commercial insights, opportunities, and risks
Strength in communication, strategic agility, achieving results, and teamwork/collaboration
Bachelor’s degree required
Proficiency with PC and Microsoft Office Suite
Ability to create compelling presentations using PowerPoint
Ability to manage and refine workflow processes with Excel
Willingness to travel 50% or more

Benefits

Comp & perks

Annual bonus plan or incentive compensation plan eligibility
Discretionary equity awards
Employee Stock Purchase Plan
Medical insurance
Dental insurance
Vision insurance
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness