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Brand Manager – Onco-Hematology
BeOne Medicines. Develop the marketing strategy and deploy operational plans to support the best patient experience and optimal product use in France .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies tailored for the pharmaceutical industry, with a strong focus on omnichannel marketing and stakeholder engagement. Proven ability to analyze market data and collaborate cross-functionally to enhance product performance and patient experience.
Highest-signal resume keywords
Omnichannel MarketingProject ManagementHematology/Oncology KnowledgeFluency in French and EnglishRegulatory Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Data AnalysisTactical PlanningKPI TrackingBudget ManagementForecasting Models
Soft Skills
Strong Communication SkillsOrganizational SkillsProactive MindsetTeam CollaborationAttention to Detail
Tools & Technologies
Microsoft OfficeVeevaRegulatory Platforms
Industry Keywords
Pharmaceutical IndustryBiotechnology IndustryCustomer EngagementStakeholder ValuePatient Journey
About the role
Key responsibilities & impact- Develop the marketing strategy and deploy operational plans to support the best patient experience and optimal product use in France
- Manage allocated resources to achieve objectives and adapt EU/Global strategy to the national market
- Support the commercial team in France and collaborate with cross-functional teams
- Lead cross-functional development and implementation of the local marketing strategy in alignment with the EU brand plan
- Generate, collect, analyze, and integrate market data, field insights, and HCP insights
- Build and execute the tactical plan with cross-functional teams
- Ensure cross-functional collaboration and alignment with colleagues and other countries
- Identify innovative opportunities to differentiate, add stakeholder value, improve product business performance, maximize product experience, and optimize the patient journey
- Drive development and implementation of an omnichannel marketing plan for the French market
- Track and report relevant KPIs and key initiative performance
- Create and ensure validation of branded promotional materials according to French regulatory requirements
- Partner with HCPs through regular contacts to inform strategy, tactics, and projects
- Participate in national and international scientific meetings, symposia, and workshops
- Input forecasting models and update assumptions as they evolve
- Manage and plan the marketing expense budget
- Operate according to BeOne standards of conduct and applicable laws and regulations
- Organize regular training and updates for Key Account Managers with the Training Manager
- Identify and coordinate agencies, vendors, technologies, tools, and partners; manage project contracts, invoicing, and communication
- Lead project teams and cross-functional initiatives
- No direct reports
Requirements
What you’ll need- 3+ years of qualified work experience in customer engagement / marketing roles in the pharmaceutical or biotechnology industry
- Previous experience and knowledge in Hematology/Oncology
- Experience in omnichannel is a plus
- Strong organizational skills and attention to detail
- Ability to manage multiple priorities and stakeholders
- Proactive and solution-oriented mindset
- Strong communication and interpersonal skills
- Ability to work both autonomously and within a team
- High level of integrity and compliance awareness
- Self-driven, demonstrates leadership and agility within a dynamic evolving environment
- Synthesizes complex or diverse information
- Proven abilities in project management, with rigorous structured approach
- Good social skills and capacity for teamwork
- Autonomous, completes tasks on time and communicates appropriately
- Highly motivated, solution oriented and a positive attitude and out of the box thinker
- Able to deal with frequent change, delays, or unexpected events
- Microsoft Office (Outlook, Excel, PowerPoint, Word)
- Experience with regulatory platforms (e.g., Veeva)
- Fluency in French and English required
- Approximately 30% travel (HCP partnerships, FR/EU congresses/events)