Director, Direct-to-Customer (DTC) Innovation – Digital Health

BeOne Medicines

. Lead the strategy, development, and launch of integrated customer experiences for FL, MZL, and WM.

Posted 11/10/2026full-timeRemote • United StatesLead💰 $187,100 - $247,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated customer engagement strategies within the pharmaceutical and healthcare sectors, particularly in hematology. Proficient in leveraging data-driven insights and digital technologies to enhance patient and healthcare professional experiences while navigating regulatory requirements.

Highest-signal resume keywords

Hematology ExperienceDigital Campaign LaunchingCRM Program DevelopmentRegulatory Compliance KnowledgeCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Engagement StrategyAudience SegmentationContent DevelopmentDigital Health TechnologiesAnalytics and ExperimentationPatient Journey DesignOmnichannel ExperienceClinical-Trial AwarenessAI-Enabled Customer ExperiencesRegulatory Review

Soft Skills

Stakeholder ManagementStrategic ThinkingCommunication SkillsAdaptabilityTeam Leadership

Tools & Technologies

Salesforce Marketing CloudDigital PlatformsPoint-of-Care PlatformsPaid MediaSocial Media Activation

Industry Keywords

Pharmaceutical MarketingBiotechnologyHealthcare MarketingB-Cell MalignanciesClinical Operations

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the strategy, development, and launch of integrated customer experiences for FL, MZL, and WM.
Translate disease insights, treatment journeys, unmet needs, and portfolio priorities into engagement strategies for patients, caregivers, and healthcare professionals.
Establish launch roadmaps, milestones, dependencies, governance, and success measures from concept through approval, deployment, and optimization.
Lead branded and unbranded digital campaigns across priority hematology indications.
Develop customer-first strategies spanning paid media, search, social, AI-enabled channels, point-of-care channels, and emerging platforms.
Oversee agency and external partner work from strategic brief through creative development, regulatory review, production, activation, and optimization.
Design and launch CRM journeys connecting site experiences, content, media, and opt-in engagement.
Define audience segmentation, journey logic, triggers, content requirements, and measurement plans.
Use first-party data and behavioral insights to personalize engagement and improve content relevance.
Identify and lead digital health enablements improving patient and HCP experiences.
Evaluate emerging technologies and partners and translate promising concepts into testable pilots.
Explore AI-enabled experiences, personalization, decision-support tools, and technologies improving access to relevant information.
Build business cases and measurement frameworks for new capabilities.
Develop digital clinical-trial awareness initiatives with Clinical Operations, Medical, R&D, and other stakeholders.
Develop compliant approaches to increase awareness of actively recruiting trials.
Connect disease education, CRM, digital platforms, media, and trial-finding experiences.
Serve as a connector across Commercial, Medical, Clinical Operations, Corporate Affairs, Legal, Regulatory/PRC, Analytics, Technology, Privacy, and external agencies.
Navigate regulatory requirements for branded, unbranded, disease-awareness, and clinical-trial communications.
Provide recommendations to senior leaders and maintain momentum as priorities change.
Define launch KPIs across awareness, engagement, CRM enrollment, journey progression, media performance, customer behavior, and business impact.
Partner with Analytics to connect channel engagement to downstream customer behaviors.
Use test-and-learn methodologies to optimize audiences, messages, journeys, and channels.
Communicate performance, insights, risks, and recommendations to senior leadership.
May lead direct reports and/or manage cross-functional teams, agency teams, contractors, and matrixed partners.

Requirements

What you’ll need

Bachelor's degree required; advanced degree preferred.
Significant pharmaceutical, biotechnology, or healthcare marketing/customer-experience experience, with direct hematology experience required.
Strong working knowledge of the hematology/oncology treatment landscape; experience in B-cell malignancies strongly preferred.
Experience launching digital campaigns, websites or microsites, CRM programs, or integrated omnichannel experiences in a regulated healthcare environment.
Experience taking complex initiatives from strategy through content development, regulatory/MLR or PRC review, production, launch, and optimization.
Strong understanding of pharmaceutical regulatory, privacy, and compliance considerations affecting patient and HCP engagement.
Demonstrated success in a fast-paced, highly dynamic environment with multiple simultaneous priorities and aggressive launch timelines.
Exceptional cross-functional leadership, stakeholder-management, and agency-management skills.
Strong strategic thinking coupled with a willingness to be hands-on in execution.
Excellent written and verbal communication skills, with the ability to simplify complex clinical, technical, and strategic information.
Direct experience in FL, MZL, WM, CLL/SLL, or related B-cell malignancies preferred.
Experience building patient disease-education platforms, digital patient communities, or HCP education ecosystems preferred.
CRM experience, ideally including Salesforce Marketing Cloud, patient journey design, segmentation, consent management, and personalization preferred.
Experience with HCP digital/point-of-care platforms, paid media, search, and social activation preferred.
Experience with digital health, AI-enabled customer experiences, or emerging healthcare technologies preferred.
Clinical-trial recruitment or clinical-trial awareness experience preferred.
Experience using analytics, experimentation, and customer-level data to optimize marketing or digital-health initiatives preferred.
Experience managing agencies, vendors, budgets, and multiple simultaneous workstreams preferred.
Approximately 20% travel based on business needs.

Benefits

Comp & perks

Annual bonus plan for Non-Commercial roles
Incentive compensation plan for Commercial roles
Discretionary equity awards
Employee Stock Purchase Plan
Medical insurance
Dental insurance
Vision insurance
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness