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Director, Global Commercial Strategy – Operations
BeOne Medicines. Create and implement go-to-market strategies and launch roadmaps for sonrotoclax .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, particularly in the pharmaceutical and healthcare sectors, with a strong focus on oncology and hematology. Proven ability to lead cross-functional teams and engage with key opinion leaders while utilizing data-driven insights for effective campaign execution.
Highest-signal resume keywords
Pharmaceutical Marketing ExperienceGlobal Market Strategy DevelopmentOncology/Hematology ExpertiseOmnichannel Marketing ExecutionCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyMarket Research AnalysisBrand PositioningCampaign DevelopmentLifecycle PlanningCompetitive ReadinessData-Driven Decision MakingScenario PlanningCustomer Insights IntegrationGlobal Brand Planning
Soft Skills
Influencing Without AuthorityStrong Executive PresenceAdaptability in Complex EnvironmentsCollaboration with StakeholdersPresentation Skills
Tools & Technologies
MS Office SuiteMS Teams
Industry Keywords
Healthcare MarketingHCP EngagementMarket AccessKOL ManagementCompetitive Landscape Analysis
About the role
Key responsibilities & impact- Create and implement go-to-market strategies and launch roadmaps for sonrotoclax
- Develop and execute global strategy and core content packages for launched and pre-launch indications
- Drive branding, global positioning, branded and disease-state campaigns, messaging, and omnichannel promotion
- Set expectations for material use and monitor local adaptation
- Gather input from market access, medical affairs, global insights and analytics, and markets
- Analyze market trends, competitive landscape, market research data, and customer insights to shape strategies and identify growth opportunities
- Support and lead Annual Operating Plan and Global Brand Plan processes
- Support and coordinate Long-Range Planning
- Collaborate with hematology brands and launch markets on global commercial strategy adoption and implementation
- Support lifecycle planning for sonrotoclax
- Establish scenario planning and develop proactive and responsive strategies and messages
- Engage with global KOLs to refine commercial approach and address adoption barriers and opportunities
- Manage relationships with KOLs, advocacy groups, and other external stakeholders
- Manage agencies and lead cross-functional teams without direct-report responsibility
- Report to the Executive Director, Global Commercial Lead, sonrotoclax
Requirements
What you’ll need- BA/BS with 14+ years of marketing experience, or MA/MS/MBA with 10+ years of marketing experience, or PhD/PharmD with 8+ years of marketing experience
- 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
- 5+ years’ experience in global or regional markets; launch experience strongly preferred
- Background in oncology/hematology or highly competitive therapeutic categories preferred
- Prior success in competitive readiness and market-shaping initiatives
- Proven ability to adapt and thrive in highly complex, dynamic and competitive environments
- Ability to lead without authority and influence cross-functional, global, regional and market teams
- Strong executive presence and ability to interact with/present to senior leadership
- Strong experience with HCP omnichannel marketing and data-driven campaign execution
- Skill in integrating insights from customer research, analytics, and field feedback
- PC skills, including MS Office Suite and MS Teams
- Willingness to travel at least 20%, including international travel and work during travel weekends
Benefits
Comp & perks- Annual incentive compensation plan for Commercial roles
- Discretionary equity awards
- Employee Stock Purchase Plan
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness