Marketing Lead – Solid Tumors

BeOne Medicines

. Maximise the performance of BeOne's solid tumor portfolio in Austria .

Posted 11/12/2026full-timeRemote • AustriaSenior💰 €96,600 - €120,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing go-to-market strategies for oncology products, with a strong focus on brand management, market access, and stakeholder engagement. Proven ability to lead cross-functional teams and manage commercial activities while achieving defined targets in the Austrian oncology market.

Highest-signal resume keywords

Oncology Marketing ExperienceCross-Functional Team LeadershipOmnichannel Campaign ManagementMarket Access StrategyBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pharmaceutical MarketingProject ManagementMarket ForecastingBrand Strategy DevelopmentStakeholder MappingCommercial Target AchievementCustomer Journey TacticsKOL InteractionAnalytical ThinkingImplementation Skills

Soft Skills

Excellent Communication SkillsPresentation SkillsInfluencing SkillsOpenness to LearningTeam Leadership

Tools & Technologies

MS OfficeCoPilotCRM ToolsDigital Marketing ToolsVeeva

Industry Keywords

Solid TumorsAustrian Oncology MarketHealthcare ProfessionalsPatient AdvocacyCommercial Environment

About the role

Key responsibilities & impact

Maximise the performance of BeOne's solid tumor portfolio in Austria
Develop and implement go-to-market strategies for existing and future oncology products
Achieve defined commercial targets with agreed resources and investment budget
Build brand vision and awareness for BeOne and its products in the Austrian oncology market
Develop the national brand plan and tactics for solid tumors, including digital, omnichannel and AI-enabled tactics
Prepare the Austrian market for upcoming solid tumor launches through market shaping, stakeholder mapping, launch readiness planning and forecasting input
Lead the cross-functional brand team and align functions behind one Austrian brand strategy
Develop the national brand communication plan and aligned messaging
Partner with Market Access on value messaging for reimbursement and hospital formulary processes
Develop promotional tools and materials for the field force and general business use
Generate market insights, measure impact and identify commercial opportunities
Organise trainings and updates for Key Account Managers
Plan and deliver congress presence, advisory boards and medical education with Medical Affairs
Establish relationships with key opinion leaders, tumor centres, key accounts and patient advocates
Manage agencies, vendors, technologies and supporting tools
Project-manage commercial activities, including contracts, invoicing and administrative communication
Plan and monitor brand budgets, spend and ROI
Track commercial goals and performance KPIs
Keep management informed of market changes and competitor activities and contribute Austrian insights to regional and global teams
Drive patient-centered business decisions and ensure compliance with company standards and applicable laws

Requirements

What you’ll need

University degree in life sciences, pharmacy, medicine or business
+7 years of experience in pharmaceutical marketing or commercial roles, preferably in oncology
Team lead experience, e.g. leading a brand team, project team or direct reports
Proven ability to manage in a matrix: influencing and aligning cross-functional and international stakeholders without direct authority
Launch experience, ideally in the Austrian market, is a strong advantage
Knowledge of the Austrian hospital and oncology landscape
Hands-on experience managing omnichannel tools and campaigns, and using AI tools to work smarter in marketing
Clear understanding of customer adoption and how to shape tactics along the customer journey
Openness to learn and adopt new tools, channels and ways of working
Demonstrated success in a small but fast-growing, entrepreneurial commercial environment
Strong project and budget management skills
Medical and scientific expertise with successful HCP and KOL interactions
Strategic and analytical thinking, with strong implementation skills
Excellent communication and presentation skills, both in person and virtual
Standard computer skills required, including MS Office and CoPilot; CRM and digital marketing tools such as Veeva advantageous
Fluent German required, both verbal and written English fluency required
Approximately 30% travel