Area Sales Manager – Off-Trade

Berentzen-Gruppe AG

. Independently develop the sales territory based on agreed KPIs .

Posted 10/27/2026full-timeKarlsruhe • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing sales territories, building customer relationships, and executing effective sales strategies within the retail sector. Proficient in utilizing CRM systems and MS Office to enhance sales performance and visibility of brands.

Highest-signal resume keywords

Field Sales ExperienceSales NegotiationsMarket AnalysisCustomer Relationship ManagementFood Retail Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Territory DevelopmentOrder Volume ManagementRoute PlanningKPI AchievementCompetitor Analysis

Soft Skills

Independent Working StyleEntrepreneurial Mindset

Tools & Technologies

MS OfficeCRM Systems

Certifications & Qualifications

Completed Commercial Training

Industry Keywords

Retail SectorPoint Of SaleBrand AmbassadorMarket PotentialVisibility Increase

About the role

Key responsibilities & impact

Independently develop the sales territory based on agreed KPIs
Secure and implement listings and secondary placements at the point of sale (POS)
Actively manage order volumes at the POS and prevent out-of-stock situations
Independently manage the sales territory through route planning, as well as market and competitor analysis
Build customer relationships within the retail sector
Increase the visibility and market potential of the Mio Mio, Berentzen, and Puschkin brands in the sales territory
Represent the brands as a field-based brand ambassador at the point of sale

Requirements

What you’ll need

Completed commercial training and/or experience in field sales
Knowledge of food retail structures
Residence within the sales territory
Proficiency in MS Office and CRM systems
Independent working style, with an entrepreneurial mindset and approach
Experience and aptitude in sales negotiations

Benefits

Comp & perks

Considerable freedom to work independently and take ownership
Pleasant working environment within a team that looks forward to welcoming you
Open, collaborative culture with an informal, non-hierarchical approach
Long-term career prospects and opportunities for professional and personal development
Flexible working-time arrangements
Company car, also available for private use
Monthly product allowance from our product range, as well as employee discounts
Corporate fitness program and health initiatives